Route 66
"Route 66," a 16-page booklet of photographs taken by Pulitzer Prize winning journalist Edward Keating and curated by creative director and firm owner Lynda Decker, shatters the myth of America's "Mother Road" as a path to a better life and shows it for what it has become: A corridor of raw hopelessness and a symbol of American dreams no longer possible.
The book is a collaboration between Edward Keating and Lynda Decker and was printed by Digital Color Concepts (DCC). It is the first in a series designed to show how expert graphic design and printing can amplify the impact of photographic art.
"Ed Keating’s gift is that he captures small, intimate human moments that occur in the context of a larger narrative. Ed’s body of work for this project is much larger than this publication; my challenge was to curate the images down to a select few, while remaining true to his vision,” notes Decker.
The book is a short run limited edition and is available by request only. To obtain a copy of the booklet, please contact Lynda Decker at 212.633.8588 or email route66(at)deckerdesign.com
Route 66: The Road Less Traveled
Last night at Legends on 33rd Street, a few hundred people from New York’s design and photographic community gathered to celebrate the release of “Route 66,” a 16-page booklet of photographs by Pulitzer Prize winning journalist Edward Keating. The booklet is the first in series of pieces, which are marries graphic design with photography by both sophomore and seasoned photographers.
The project is intended to demonstrate the importance of graphic design, copywriting and printing in accurately communicating the importance and impact of art – photography, in this case.
Ed Keating’s gift is that he captures small, intimate human moments that occur in the context of a larger narrative. His images shatter the myth of America’s Route 66 as a path to a better life and impress upon the viewer what the road has become: a corridor of raw hopelessness, a symbol of American dreams no longer possible. Ed’s body of work on this theme is voluminous; my challenge was to curate the images down to a select few, while remaining true to Ed’s vision.
If you would like a copy of the booklet and be notified as the subsequent books in the series release, contact me. 212.633.8588
New Work: Weizmann Institute of Science
To better communicate with its donor audience, the American Committee for the Weizmann Institute of Science tapped Decker Design to enhance the design of its bi-annual magazine Weizmann Now. The magazine’s goal is to make complex research findings accessible to its supporters (most of whom are over 60) and illustrate the benefit of such research to humanity. Decker took the basic existing magazine design and re-crafted the format so that it could easily accommodate a number of different content types such as short format and long feature – without sacrificing consistency. The publication’s grid and fonts also were adjusted, making it easier to read. Decker also worked with Weizmann’s editorial staff to create lively areas of interest on a small budget for art.
