Marks
A lot of years, a lot of logos. We’ve “marked” everything from van wraps and mailing tubes to playing cards, postcards and note cards. Digital images of these marks have appeared on iPhones, computer monitors and conference room screens.
A lot of options, and ways to touch. The question now is with what? In what combination – and sequence? It depends on what you want to convey. Just like in human interaction, a touch can be soft, gentle and reassuring or it can surprise and delight you. Are you touching your customers in a way that will inspire them to engage with your brand?
A compilation of logos designed by Decker Design, “Marks” was conceived as a study of the power of touch and its ability to influence perception and translate ideas through print, web and mobile media.
The square booklet, engraved and embossed with UV printing on three different textures, delights the fingers and pleases the eye. An inventive microsite uses modern Javascript techniques invites viewers to grab, drag, push, pull and zoom in on the various logos. A few more lines of code enabled iPhone users to play as well.
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