New Work: DCC

by Decker Design on Mar 15, 2009

Never let a brand building opportunity go to waste. The Decker Design team has created an environmental installation in the pressroom at Digital Color Concepts at its New Jersey plant location. The installation is made from elements of the company’s brand identity that was also created by Decker. Playful in appearance but strategic in concept, the environment is an opportunity to cross-sell services, demonstrating vinyl signage technology capabilities from its New York City plant. In addition to adding color to the manufacturing environment, the installation provides the sales force with conversational fodder for visiting clients.

DCC_Wallthum2.jpg

Comments

Love the “bubbles”! What a great visual experience, either peripherally, walking past it, or directly toward the wall. It’s delightful and a creative way to showcase the client’s work.

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