New Work: Weizmann Institute of Science
To better communicate with its donor audience, the American Committee for the Weizmann Institute of Science tapped Decker Design to enhance the design of its bi-annual magazine Weizmann Now. The magazine’s goal is to make complex research findings accessible to its supporters (most of whom are over 60) and illustrate the benefit of such research to humanity. Decker took the basic existing magazine design and re-crafted the format so that it could easily accommodate a number of different content types such as short format and long feature – without sacrificing consistency. The publication’s grid and fonts also were adjusted, making it easier to read. Decker also worked with Weizmann’s editorial staff to create lively areas of interest on a small budget for art.
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