Route 66: The Road Less Traveled
Last night at Legends on 33rd Street, a few hundred people from New York’s design and photographic community gathered to celebrate the release of “Route 66,” a 16-page booklet of photographs by Pulitzer Prize winning journalist Edward Keating. The booklet is the first in series of pieces, which are marries graphic design with photography by both sophomore and seasoned photographers.
The project is intended to demonstrate the importance of graphic design, copywriting and printing in accurately communicating the importance and impact of art – photography, in this case.
Ed Keating’s gift is that he captures small, intimate human moments that occur in the context of a larger narrative. His images shatter the myth of America’s Route 66 as a path to a better life and impress upon the viewer what the road has become: a corridor of raw hopelessness, a symbol of American dreams no longer possible. Ed’s body of work on this theme is voluminous; my challenge was to curate the images down to a select few, while remaining true to Ed’s vision.
If you would like a copy of the booklet and be notified as the subsequent books in the series release, contact me. 212.633.8588
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