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    <title>Blog</title>
    <link>/news/</link>
    <description>Decker Design news, new work, and miscellania</description>
    <dc:language>en</dc:language>
    <dc:creator>info@deckerdesign.com</dc:creator>
    <dc:rights>Copyright 2010</dc:rights>
    <dc:date>2010-07-16T20:07:07+00:00</dc:date>
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    <item>
      <title>John Madere: Portraits of Design</title>
      <link>http://deckerdesign.com/site/john-madere-portraits-of-design/</link>
      <guid>http://deckerdesign.com/site/john-madere-portraits-of-design/#When:20:07:07Z</guid>
      <description><![CDATA[Mohawk Fine Papers released the 24&#45;page large format booklet, &amp;ldquo;John Madere: Portraits of Design,&amp;rdquo; a collection of stunning photographs highlighting eleven of America&amp;rsquo;s most influential graphic designers: Milton Glaser, Stefan Sagmeister, Paula Scher, Stephen Doyle, Michael Bierut, Massimo and Lella Vignelli, Chip Kidd, April Greiman, Seymour Chwast and Ellen Lupton.
The perfect bound piece is printed on Mohawk Kromekote, known for reproducing on press what the camera sees, and true to form, it shows every detail of these very personal studies. John Madere is a New York City based photographer whose trademark is his ability to capture people in compelling human moments that reveal their spirit and passions.
The idea for the booklet was conceived after Decker Design saw Madere&amp;rsquo;s images of Stefan Sagmeister and Paula Scher. The design process was highly collaborative between the photographer and the team at Decker. Discussions ensued about the work and legacy of each of the subjects and how the images related to their personal histories.
The publication design is subtle; it follows a disciplined grid and varied pacing intended to pair with the striking portrait compositions. Great consideration was given to showcasing Kromekote&amp;rsquo;s printing capabilities, resulting in enhanced, lustrous photography throughout. On Michael Beirut&amp;rsquo;s photograph, for example, a combination of gloss and dull varnishes was used, with gloss appearing on the windows only, effectively adding depth to the scene.
Emulating the tone of a fine art book, the team at Decker encouraged Madere to write about his experiences on the shoots for inclusion in the back of the publication. The result: A publication just as at home on a coffee table, atop a stack of expensive fine art photography books or as an esteemed piece of inspiration in the library of any artist or designer.
To obtain your copy of the &amp;ldquo;John Madere: Portraits of Design,&amp;rdquo; visit the Mohawk Fine Paper website.
For interesting vignettes and anecdotes about the photo sessions, read John Madere&amp;rsquo;s blog.]]></description>
      <dc:subject>news</dc:subject>
      <dc:date>2010-07-16T20:07:07+00:00</dc:date>
    </item>
	
    <item>
      <title>Lynn Johnson: &#8216;Delicate Strength&#8217;</title>
      <link>http://deckerdesign.com/site/lynn-johnson-delicate-strength/</link>
      <guid>http://deckerdesign.com/site/lynn-johnson-delicate-strength/#When:14:27:21Z</guid>
      <description><![CDATA[National Geographic photojournalist Lynn Johnson, Decker Design creative director Lynda Decker and Digital Color Concepts (DCC) teamed to create the latest edition from a print series of select photographers&amp;rsquo; work. The collaboration illustrates how expert graphic design and printing can amplify the visual impact of photography.
&#39;Delicate Strength&#39; is a photographic commentary on the universal grace and immense courage that all women carry within them and into their environments. Lynn Johnson&amp;rsquo;s images reflect a powerful mosaic of experience, age, race, and location revealing the interconnecting and sublime truths of the universal feminine construct.
Lynn&amp;rsquo;s uncommon ability to become virtually invisible behind the lens makes her subjects unconcerned with the camera, culminating in photographs that are at once revealing and compassionate. Throughout her career, Lynn has sought to capture the ethos of diverse communities. Whether it is a gesture, a touch or a glance, it speaks to love, friendship and our common humanity.
To accompany the lyrical quality of &amp;lsquo;Delicate Strength&amp;rsquo;s&amp;rsquo; visual narrative, we commissioned an emerging poet, Ainsley Drew Nelson, to compose verse, which was then typographically woven throughout. The result is a symphonic celebration of women, expressive of the depth of experience shared across generations and geographic lines.
More of Johnson&amp;rsquo;s photography can be viewed on her website lynnjohnsonphoto.com
The book is a short run limited edition and is available by request only. To obtain a copy, please contact us at 212.633.8588 or email shannonh@deckerdesign.com.





Related posts: Route 66]]></description>
      <dc:subject>news</dc:subject>
      <dc:date>2010-06-15T14:27:21+00:00</dc:date>
    </item>
	
    <item>
      <title>New Jersey Resources 2009 Annual Report</title>
      <link>http://deckerdesign.com/site/new-jersey-resources-2009-annual-report/</link>
      <guid>http://deckerdesign.com/site/new-jersey-resources-2009-annual-report/#When:20:14:26Z</guid>
      <description><![CDATA[]]></description>
      <dc:subject>news</dc:subject>
      <dc:date>2010-03-10T20:14:26+00:00</dc:date>
    </item>
	
    <item>
      <title>New Work: Finch Uncoated Guide</title>
      <link>http://deckerdesign.com/site/new-work-finch-uncoated-guide/</link>
      <guid>http://deckerdesign.com/site/new-work-finch-uncoated-guide/#When:21:03:27Z</guid>
      <description><![CDATA[]]></description>
      <dc:subject>news</dc:subject>
      <dc:date>2010-02-08T21:03:27+00:00</dc:date>
    </item>
	
    <item>
      <title>Think Pink</title>
      <link>http://deckerdesign.com/site/think-pink/</link>
      <guid>http://deckerdesign.com/site/think-pink/#When:19:34:17Z</guid>
      <description><![CDATA[Last week I had the opportunity to spend some time with colleagues on the Appleton Design Council. I&amp;rsquo;m most interested in the conversations that happen in between the &amp;ldquo;official&amp;rdquo; discussions. We had the opportunity to judge the U360 competition and we decided that we liked the power of pink. To that end I give you my favorite clip from the movie Funny Face, &amp;ldquo;Think Pink&amp;rdquo;, the best song and dance number about a color: http://www.youtube.com/watch?v=jmaffpKAYcw
So Darlings, burn your recession blues, bury the beige and &amp;ldquo;think pink&amp;rdquo;&amp;mdash;if nothing else it&amp;rsquo;s a lot more fun.

&amp;nbsp;]]></description>
      <dc:subject>news</dc:subject>
      <dc:date>2010-01-29T19:34:17+00:00</dc:date>
    </item>
	
    <item>
      <title>Marks</title>
      <link>http://deckerdesign.com/site/marks/</link>
      <guid>http://deckerdesign.com/site/marks/#When:18:40:25Z</guid>
      <description><![CDATA[A lot of years, a lot of logos. We&amp;rsquo;ve &amp;ldquo;marked&amp;rdquo; everything from van wraps and mailing tubes to playing cards, postcards and note cards. Digital images of these marks have appeared on iPhones, computer monitors and conference room screens.
A lot of options, and ways to touch. The question now is with what? In what combination &amp;ndash; and sequence? It depends on what you want to convey. Just like in human interaction, a touch can be soft, gentle and reassuring or it can surprise and delight you. Are you touching your customers in a way that will inspire them to engage with your brand?
A compilation of logos designed by Decker Design, &amp;ldquo;Marks&amp;rdquo; was conceived as a study of the power of touch and its ability to influence perception and translate ideas through print, web and mobile media.
The square booklet, engraved and embossed with UV printing on three different textures, delights the fingers and pleases the eye. An inventive microsite uses modern Javascript techniques invites viewers to grab, drag, push, pull and zoom in on the various logos. A few more lines of code enabled iPhone users to play as well.]]></description>
      <dc:subject>news</dc:subject>
      <dc:date>2009-11-13T18:40:25+00:00</dc:date>
    </item>
	
    <item>
      <title>Route 66</title>
      <link>http://deckerdesign.com/site/route-66/</link>
      <guid>http://deckerdesign.com/site/route-66/#When:14:39:33Z</guid>
      <description><![CDATA[&quot;Route 66,&quot; a 16&#45;page booklet of photographs taken by Pulitzer Prize winning journalist Edward Keating and curated by creative director and firm owner Lynda Decker, shatters the myth of America&#39;s &quot;Mother Road&quot; as a path to a better life and shows it for what it has become: A corridor of raw hopelessness and a symbol of American dreams no longer possible.
The book is a collaboration between Edward Keating and Lynda Decker and was printed by Digital Color Concepts (DCC). It is the first in a series designed to show how expert graphic design and printing can amplify the impact of photographic art.
&quot;Ed Keating&amp;rsquo;s gift is that he captures small, intimate human moments that occur in the context of a larger narrative. Ed&amp;rsquo;s body of work for this project is much larger than this publication; my challenge was to curate the images down to a select few, while remaining true to his vision,&amp;rdquo; notes Decker.
The book is a short run limited edition and is available by request only. To obtain a copy of the booklet, please contact Lynda Decker at 212.633.8588 or email route66(at)deckerdesign.com


Read press release.]]></description>
      <dc:subject>news</dc:subject>
      <dc:date>2009-10-19T14:39:33+00:00</dc:date>
    </item>
	
    <item>
      <title>Route 66: The Road Less Traveled</title>
      <link>http://deckerdesign.com/site/route-66-the-road-less-traveled/</link>
      <guid>http://deckerdesign.com/site/route-66-the-road-less-traveled/#When:20:04:04Z</guid>
      <description><![CDATA[Last night at Legends on 33rd Street, a few hundred people from New York&amp;rsquo;s design and photographic community gathered to celebrate the release of &amp;ldquo;Route 66,&amp;rdquo; a 16&#45;page booklet of photographs by Pulitzer Prize winning journalist Edward Keating. The booklet is the first in series of pieces, which are marries graphic design with photography by both sophomore and seasoned photographers.
The project is intended to demonstrate the importance of graphic design, copywriting and printing in accurately communicating the importance and impact of art &amp;ndash; photography, in this case.
Ed Keating&amp;rsquo;s gift is that he captures small, intimate human moments that occur in the context of a larger narrative. His images shatter the myth of America&amp;rsquo;s Route 66 as a path to a better life and impress upon the viewer what the road has become: a corridor of raw hopelessness, a symbol of American dreams no longer possible. Ed&amp;rsquo;s body of work on this theme is voluminous; my challenge was to curate the images down to a select few, while remaining true to Ed&amp;rsquo;s vision.
If you would like a copy of the booklet and be notified as the subsequent books in the series release, contact me. 212.633.8588]]></description>
      <dc:subject>news</dc:subject>
      <dc:date>2009-10-08T20:04:04+00:00</dc:date>
    </item>
	
    <item>
      <title>New Work:&amp;nbsp; Weizmann Institute of Science</title>
      <link>http://deckerdesign.com/site/new-work-weizmann-institute-of-science/</link>
      <guid>http://deckerdesign.com/site/new-work-weizmann-institute-of-science/#When:15:29:43Z</guid>
      <description><![CDATA[To better communicate with its donor audience, the American Committee for the Weizmann Institute of Science tapped Decker Design to enhance the design of its bi&#45;annual magazine Weizmann Now. The magazine&amp;rsquo;s goal is to make complex research findings accessible to its supporters (most of whom are over 60) and illustrate the benefit of such research to humanity. Decker took the basic existing magazine design and re&#45;crafted the format so that it could easily accommodate a number of different content types such as short format and long feature &amp;ndash; without sacrificing consistency. The publication&amp;rsquo;s grid and fonts also were adjusted, making it easier to read. Decker also worked with Weizmann&amp;rsquo;s editorial staff to create lively areas of interest on a small budget for art.]]></description>
      <dc:subject>news</dc:subject>
      <dc:date>2009-09-21T15:29:43+00:00</dc:date>
    </item>
	
    <item>
      <title>Surfing the Ankle High Wave</title>
      <link>http://deckerdesign.com/site/surfing-the-ankle-high-wave/</link>
      <guid>http://deckerdesign.com/site/surfing-the-ankle-high-wave/#When:18:04:57Z</guid>
      <description><![CDATA[&amp;nbsp;
&amp;nbsp;&amp;nbsp; 
Syracuse University&amp;rsquo;s design students now know a little more about surfing, along with how succeeding in today&amp;rsquo;s challenging working environment requires patience, perseverance and skill &amp;ndash; just like surfing the small summer waves typical of the east coast.
In her presentation, &amp;ldquo;Surfing the Ankle High Wave,&amp;rdquo; Decker Design president (and veteran surfer) Lynda Decker drew analogies between learning how to surf and building a career in design.&amp;nbsp;
&amp;ldquo;East coast conditions are crowded and inconsistent and everyone fights to get that one perfect wave that comes through every now and then. The biggest surf comes in storms. Small waves are difficult to catch and very unstable. As a result, many surfers feel that if you can surf small waves well, you can surf anything. One of the greatest compliments on the beach is &amp;ldquo;Wow look at that guy, he just made that nothing blip into a wave.&amp;rdquo;
Building a career in design really is much like learning to surf. It&amp;rsquo;s difficult. You graduate with untested skills, an inability to accurately read your environment and a tendency to make a lot of mistakes. Building a career in the current economic situation adds to your problems.&amp;rdquo;
The presentation contains 10 lessons she learned from surfing that are directly applicable to creating career success.&amp;nbsp;
Consider lesson one: &amp;ldquo;Every time you think you know what to expect, something else happens.&amp;rdquo; Lesson three: &amp;ldquo;If you want to catch a wave, you have to paddle REALLY hard. Insanely hard. Harder than you think possible.&amp;rdquo; Or lesson five, which is, &amp;ldquo;Keep your eyes on the horizon.&amp;rdquo;&amp;nbsp;
Through first&#45;hand anecdotes from both the surfing and design business worlds, Lynda communicates the importance, of discipline, courtesy, knowledge and persistence when competing in the most adverse economic environment in 50 years.&amp;nbsp;
For a copy of the presentation, or to invite Lynda to present to your organization, contact her directly at Decker Design, 212.633.8588.]]></description>
      <dc:subject>news</dc:subject>
      <dc:date>2009-09-10T18:04:57+00:00</dc:date>
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