Why aren’t more women in leadership positions?

Women and leadership—it’s not the pipeline; it’s a pathway problem. Women outnumber men in college—they account for 55% of undergraduates, tend to have higher grades and drop out less frequently than men. Yet according to a study sponsored by the Rockefeller Foundation, women hold only 4% of leadership positions in Fortune 500 companies. In my profession, design, 60% of undergraduates…

Read full story

The Paradoxes of Branding

Successful brands break rules that have been the foundation of marketing dogma. Instead, they build on conceptual themes that are bigger and broader than a set of graphic elements; they are supported by ideas that explore the common ground between the brand and our emotions. Marketers often struggle to break away from expected solutions for their category, yet time and…

Read full story

Talent and Big Law

People go to law school, fall in love with the law, work for a firm and hate being lawyers. Then, these same people leave and take their intellect and abilities to other professions. Law firms can and should mitigate these losses. It hurts not only the firms but the profession as a whole. While it is not always easy, it…

Read full story
Signup for our newsletter

A Call Out to the Legal Profession,
Marketing is not Beneath You…

Law firms have highly tuned levels of expertise, yet they fail over and over again to articulate their difference effectively. “Everyone uses blue. Blue is not a differentiator—that’s why we chose brown.” A colleague repeated this statement to me as he was lamenting the state of branding discourse in the legal industry. He had recently attended a panel discussion of…

Read full story

In Praise of Thinking

American culture has a bias towards action—we like a can-do attitude. We revere rags to riches stories. We are people that get things done. The 45th president just signed a record 14 executive orders during his first seven days in office. Yet, the resulting chaos is deeply concerning. Is this national bias towards action actually impeding our ability to think?…

Read full story

Three Real Life Business Lessons from Mariah Carey’s Meltdown

At first I thought it was a part of the act, and slowly, I realized it was not. Mariah Carey’s performance on live television New Year’s Eve went totally wrong. And millions of people saw it, not only live but repeated over and over again; on the New York Times website, YouTube, Twitter, and every other newsfeed. I don’t particularly…

Read full story

What Corporate Communicators Can Learn from Time’s Person of the Year—President Elect Trump

Full disclosure: the man was not my candidate. And frankly, the tenor and tone of his communication troubled me—almost daily. While it gave me pause, I had to admit it was damn effective. I forced myself to see what could be learned from his tactics. Donald Trump had a message that was clear, concise and so simple a three year…

Read full story

Becoming the Employer of Choice: Diversity Matters

Gender Equity has become a top business issue. Companies are discovering their employees and potential employees want more than just state-of-the-art work environments and free lunch; what they really want is greater diversity, inclusion and support. These organizations are also learning that by delivering on these ideals they can actually gain a higher return on investment. This correlation between diversity…

Read full story

AIGA Gender Equity Tool Kit

Lynda Decker is co-chair of AIGA Women Lead, an initiative created to connect, celebrate and cultivate the achievements of women in the design industry. This post is adapted from Lynda Decker’s presentation on Monday, October 17, 2016. Feminist and Supreme Court Justice, Ruth Bader Ginsburg recently remarked, “To today’s youth, judgeship as an aspiration for a girl is not outlandish….

Read full story

Brand Responsively

As an experienced marketer I am exposed to the latest branding maxims. If your career is as long as mine, you find a great deal of the dogma repetitive, and the advice, simplistic. It is tiresome. Yet some brands break through our attention deficit world and create tremendous buzz. I decided to interview a number of leading marketers over the past…

Read full story