A scorecard for New York's harbor
- Branding —
- Education —
- Information Design —
- Interactive —
- Web Design
How can you inform New Yorkers about the water surrounding their neighborhoods? What do they need to know to be safe and healthy while living and recreating on and near the water?
Create data visualizations for each neighborhood in the city. Show how this data compares to their borough and to the city as a whole. Clearly show risk levels for flooding and water toxicity.
User data and feedback will be analyzed over the next 12 months in a continuous feedback loop.
There is nothing like a spreadsheet to make your eyes glaze over. The biggest issue with data is making it accessible—showing people what is important and giving it context. The Harbor Scorecard was created to make complex data about New York‘s water easy to understand and access.
New York City has over 520 miles of coastline, yet until Superstorm Sandy, its residents did not think of themselves as living in a waterfront community. The Waterfront Alliance wanted to provide important data to people—data such as public access, ecology, and resiliency for a neighborhood-by-neighborhood evaluation of our region’s waterfronts.
More than 400,000 New Yorkers face a 50 percent risk of a major flood by 2060.
The Scorecard highlights some surprising facts. More than 400,000 New Yorkers (more than the entire population of New Orleans) face a 50 percent risk of a major flood by 2060. Compounding the problem, more than 40 percent of those at risk face substantial social or economic barriers to recovery. And despite being a city of islands, there is only one boating access site for every four miles of New York City waterfront. When measuring water quality, nearly one quarter of all water samples failed EPA safe swimming standards in 2015, with more than 17 billion gallons of raw sewage discharged into the waterways in a relatively dry year.
We can—and we must—do better. The Scorecard will allow you to articulate what you need to improve your waterfront. Share it with your neighbors, your local Community Board, and with your elected officials. If you use the Scorecard—and we hope you do—let us know what you think.
The Scorecard will allow you to articulate what you need to improve your waterfront. Share it with your neighbors, your local Community Board and elected officials.
New Yorkers are at risk for a major flood
of all NYC harbor water samples fail safety tests
access for every 4 miles of waterfront
- Brand Positioning,
- Branded Communication,
- Story & Messaging,
- Visual Toolkit,
- Photography Library,
- Digital Experience,
- Web & Mobile Design,
- Social Media Consulting
Waterfront Alliance Scorecard web development by MANYFOLD
We have deep experience with brands that inform and educateGot a question?
Agnes Scott College
American Committee for the Weizmann Institute of Science
The College Board
Fordham University School of Law
Habitat for Humanity/NYC
Mutual of America Foundation
NYU Langone Medical Center
NYU Stern School of Business
Robert Wood Johnson Foundation
St. John’s University