Why Work with Decker?

Our team has over 25 years of experience marketing and branding financial services. We’ve worked with global firms as well as nationally focused companies. We’ve seen all the market cycles and have learned there is nothing more important than building and protecting your brand.

Financial companies, especially those with a consumer focus have always embraced branding and marketing—and all forms of media. Yet, in the past ten years there has been a remarkable shift accelerated by the pandemic of 2020-2022 where private equity and other asset managers are recognizing the importance of their brands. Our job is to help you gain clarity and provide you with up to date tools to successfully implement your brand to align with your business goals.

  • 27

    years

    in business

  • Fortune

    500

    clients

  • Over

    100

    awards

What We Offer

  • Brand strategy and development

    We research the essence of your brand and gain alignment among your key stakeholders through a series of interviews and workshops. This helps us to gain agreement among your team and facilitates the success of the project.

  • Competitive analysis

    We conduct an audit of your current and aspirational competitors so that you can benchmark your differences. A thorough competitive analysis helps to focus all stakeholders and ignites lively discussions on the company’s strengths in the market.

  • Brand/marketing/implementation

    The best brands are successful because of consistent implementation done over and over again. When a brand is poorly implemented it undermines trust, and invalidates everything you say. We live in a digital and visual world where first impressions are lasting and it is critical to bring brand consistency across your entire organization and through every piece of communication.

Clients

Chase
Client logo
AXA Investment Managers
Rockpoint
Barclays Capital
Millenium
Citibank
TPG
Societe Generale
Harbor Group International
Pacific General
S&P
Client
American Funds
Standard Chartered
International Paper
Marsh McLennan
NYU Stern
Rise
Capital Group
General Electric
Hunt

Awards

  • AIGA 365
  • Art Director’s Club
  • Anthem Awards from Webby
  • Broadcast Design Association
  • Case Awards
  • Clio Award
  • Communication Arts Design
  • Graphic Design USA
  • Graphis—Platinum
  • Graphis—Gold
  • Graphis—Silver
  • How Magazine
  • How Self Promotion
  • John Caples Direct Response
  • Mohawk Show
  • Print Regional Annual
  • Print Interactive
  • Society Publication Designers
  • Step Inside Design
  • One Show
  • Webby Award
See more

My firm worked with the Decker team for several years and even as a senior manager, I learned so much on how to improve our outputs and fine-tune the consistent application of our brand.”

Creative Team Manager

Financial Services