Branding is more than just logos or colors. A responsive brand system is an organizational framework that includes voice, persona, values, and look and feel, built to adapt to changing market conditions. The system is comprised of brand assets: consistent visual signals that reinforce and elevate your brand identity across a range of contexts, including your daily operations as well as your long-term strategic growth.
We have created and implemented brand systems across print and digital media for numerous organizations, from large-scale transformations involving research teams to smaller-scale “facelifts.” Drawing on our innate creativity, experience in systems thinking, and strong communication skills, we craft sophisticated assets designed to stand out in a crowded market.
Brand asset creation is always grounded in research and strategy. When we make determinations on color, typography, image treatments, graphic visuals, voice, tone, and messaging, we look to the overarching brand strategy as our benchmark – ensuring all assets work coherently to promote internal and external brand consistency.
Because brand assets must be deployed across a number of channels that differ in tone and messaging – from social media to stakeholder communications – we develop agile systems that flex to the full range of client needs. We also provide guidelines to help our clients understand how to best utilize brand elements when producing their own graphics.
- Brand guidelines
- Business cards
- Internal branding workshops
- Social media icons
- Visual system