Why Work with Decker?

Our team has over 25 years of experience marketing law firms through brand and website design. We’ve worked with global firms as well as boutiques. We’ve seen all the market cycles. We’ve helped firms navigate new media. And we know your clients: Our roster is filled with leading members of the legal community.

Law firms have traditionally been reluctant to embrace branding and marketing. Yet, in the past ten years there has been a remarkable shift accelerated by the pandemic of 2020-2022 where digital communication has taken on extraordinary importance. We know how to gain alignment with your leadership and partners, and we’ll take on all of the details.

  • 27


    in business

  • Fortune



  • AmLaw



  • Over



What We Offer

  • Brand strategy and market positioning

    We research the essence of your brand and gain alignment among your key stakeholders through a series of interviews and workshops. This helps us to gain agreement among your partners and facilitates the success of the project. We’ll make recommendations that will reflect your values and move the needle.

  • Competitive analysis

    We’ll conduct the critical audit of your current and aspirational competitors so that you can benchmark your differences. A thorough competitive analysis will help to focus all your partners and it also ignites lively discussions on the firm’s strengths in the market.

  • Content Strategy

    The strategy work once completed will lead us to develop a content strategy for the site. This will take into account your objectives and requirements. Then we will pair you with a writer who will execute copy based on the strategy.

  • Website design

    Your website is your digital front door. It is the most important interpretation of your brand’s essence. Once the brand strategy is agreed upon, we like to begin the brand implementation with the website and allow it to lead all subsequent communications.

    Having an up-to-date website that reflects your firm’s brand will support all of the partners’ business development efforts—when a website lacks functionality, or has little information or isn’t up to date, it undermines your brand, and therefore undermines trust.

  • Brand/marketing/implementation

    The best brands are successful because of consistent implementation done over and over and over again. When a brand is poorly implemented it undermines trust, and invalidates everything you say. Too often a law firm thinks, “One and done!” and neglects to fully implement their brand across all media. If you don’t have an internal team we can be there to help you every step of the way.


  • Development and SEO

    We work with a number of developers from WordPress experts to those that provide custom enterprise level solutions. We’ll work with you from Day One to assess your objectives, and the functionality you require to create a technical specifications document. We tend to work very closely with developers through the project so that each phase of the project transitions seamlessly. And we will make sure your team is well trained to update content after the site launches.


Rist - TPG
Boise Schiller Flexner
American Funds
Marsh McLennan
NYU Stern
Hueston Hennigan
Yetter Coleman
Schiffer Hicks Johnson
Sullivan & Cromwell
General Electric
International Paper
Walden Macht Haran
Robert Wood Johnson Foundation
White & Case


  • AIGA 365
  • Art Director’s Club
  • Anthem Awards from Webby
  • Broadcast Design Association
  • Case Awards
  • Clio Award
  • Communication Arts Design
  • Graphic Design USA
  • Graphis—Platinum
  • Graphis—Gold
  • Graphis—Silver
  • How Magazine
  • How Self Promotion
  • John Caples Direct Response
  • Mohawk Show
  • Print Regional Annual
  • Print Interactive
  • Society Publication Designers
  • Step Inside Design
  • One Show
  • Webby Award
See more

Decker Design guided us through the complex business of rebranding with ease and wisdom. Lynda’s team is incredibly professional and responsive, and they worked tirelessly to beat every deadline. I would recommend Decker to any law firm.”

Elsa Weiss

Director of Marketing and Business Development Hueston Hennigan