About Decker Design

About Decker Design

The Decker Design team is inventive and passionate, analytical and business-savvy. We strive to understand our clients’ businesses, the dynamics of the markets in which they operate and the needs and perceptions of the audiences they are trying to engage. We call our framework, Responsive Branding (learn more here).

Our team maximizes design’s unique ability to captivate and influence an audience in a way that achieves strategic business objectives. We engage side-by-side with our client partners, ask probing questions that reveal unexpected pathways and create a framework in which creative solutions can flourish. Our process includes discovery, planning, design, implementation and post-project review.

To stand out, your brand must embrace creativity with a coherent voice. This requires effort and skill to execute — and it means taking risks, and investing in quality assets. Intelligent audiences deserve respect and thoughtful, imaginative communication. Your brand should be recognized for its unique voice. We can help you find and express it.

Learn about how we’ve helped our clients or get in touch.

Our Process

We begin by evaluating a brand’s personality and identifying the potential for its growth and evolution. Our team looks at it from both an internal and external perspective and against its competitive environment. The findings are presented with next step recommendations to address the potential opportunities.

A communication effort can take many forms and involve multiple levels of visual, verbal and media tools. The Discovery process is critical to create a successful plan and practical next steps.

Our Services

Strategy and Positioning
Brand development
Content development
Graphic design
Interactive and digital design

Let’s talk about how our process can help you

Our Value

Decker engages with a limited number of clients due to the depth and commitment of our relationships. We support these clients with strategic thought leadership through creative execution, providing value that generates long standing relationships. We work within certain financial guidelines to ensure the quality of our work.

Our minimum annual level of client engagement is $50,000 in agency fees, with most clients generally spending $150,000 to $350,000.

Our minimum initial engagement is $35,000.

About Lynda Decker



Lynda Decker seized upon her early career experience working with legends in the creative field to establish a new kind of agency — one that blends the wit of advertising and the discipline of design. She is President and Creative Director of Decker Design, the award-winning New York City-based consultancy she founded in 1996. Decker Design builds leading professional service brands through research, writing and beautifully crafted design solutions.

In addition to her work with clients, Lynda is dedicated to the design profession, serving as co-chair of the AIGA Women’s Leadership Initiative steering committee, and as a past Vice-President and longtime member of the AIGA/NY chapter.

Recognizing the importance of the written word to the design world, and seeking to improve her own writing, she earned an MFA in Design Criticism at the School of Visual Arts. During the intensive two-year program, she excelled at balancing a full course load with running Decker Design.

Lynda began her career at Lubalin Peckolick Associates; she then spent a decade in the world of big advertising, where she joined McCaffrey & McCall, Backer Spielvogel Bates and Wells Rich Green. Her work won a Clio and awards from both the One Show and the Art Director’s Club.

Colleagues and clients describe Lynda as highly organized and analytical. She is skilled at grasping complex concepts, planning strategies and implementing tactics to solve problems. And she has an almost superhuman capacity to manage multiple projects and responsibilities.

Lynda is passionate about supporting environmental issues, work she often pursues on a pro-bono basis. As a surfer, she values the health of our oceans and as a New Yorker, she is acutely aware of how important our coastline is to the city. Currently, Decker Design is collaborating with the Waterfront Alliance, which works on environmental and public policy issues related to our waterways.