Decker Design

Our mission

The Decker Design team is an integrated collective of strategists, designers, writers, developers and analysts who build brands with impact. Our mission is to help law firms, non-profits, foundations and other established organizations better harness the power of design to support their businesses.

We’ve been in business over 20 years and collaboration is an integral part of how we work. Led by award-winning designer, writer and critic Lynda Decker, we work side by side with our clients through a series of workshops, using a number of design thinking methodologies to uncover strategic answers to their problems.

Great work happens with great clients—which is why we bring clients into the creative process through collaborative workshops. You are the experts on your business—we are the experts in communication and design and can provide you with the guidance you need to launch a successful project, program or initiative.

Learn more about how we’ve helped our clients and get in touch.

Our process

We begin by evaluating a brand’s personality and identifying the potential for its growth and evolution. In a kick-off workshop, we engage all stakeholders in discussing the issues at hand. Additionally, we interview individuals that can highlight user needs and market forces—such as clients and customers or community members.

Communication audits, user research and a gap analysis contribute to our strategic insights. We understand that in service businesses, differentiation is often not obvious, so it is necessary to probe and ask questions in order for distinctions to reveal themselves. We conduct a revelatory strategy workshop based on our insights and recommendations. Our findings often surprise our clients, so the opportunity to test scenarios collaboratively helps clarify the path forward.

Once the strategy is determined, our team begins to explore design concepts. While each project has a lead designer, we continue to work with a collaborative methodology. Art and copy work hand-in-hand as ideas are developed, and we embrace input from our photographers, developers and printers. Unlike other agencies, we work with a core group of technologists that has known one another for years—they aren’t vendors; they are key members of our team. After implementation we evaluate the outcome, at which point clients often ask us to extend the engagement.

Our services

Strategy and Positioning
Brand development
Content development
Graphic design
Interactive and digital design

Let’s talk about how our process can help you

Our value

Our specialized focus in the legal, financial and social impact industries allows us to support our clients in bold ways throughout the entire process, uncovering insights and providing value that often generates long-standing collaborative partnerships.

We also work within certain financial guidelines to ensure the quality of our work. Our minimum annual engagement is $50,000 in agency fees, with most clients spending between $150,000 and $350,000. Our minimum initial engagement is $35,000.

Our team


Lynda Decker
President and Creative Director

Lynda Decker is a multidisciplinary designer whose work encompasses brand strategy and identity, interactive communication, publications, information graphics and design criticism. A native New Yorker, Lynda is a graduate of Syracuse University and School of Visual Arts and holds multiple MFA degrees in design. She was fortunate to land her dream job after college working on U&lc for the typographic design legend Herb Lubalin and mentored by Herb’s partner, the typographic genius, Tony DiSpigna. Her love of typography has never waned.

Before founding Decker Design in 1996, she spent ten years in advertising at McCaffrey and McCall, Backer Spielvogel Bates and Wells, Rich Greene where she won every major award including the Clio, the Art Director’s Club, the One Show, Graphis, AIGA, and the Print Regional Annual. Decker Design continues to receive recognition from its peers.

She has served as vice president of the AIGA New York Chapter and is currently the national co-chair of the Women Lead Initiative where she is the driving force behind the Double or Nothing campaign for gender equity in the workplace, in partnership with IBM, Quartz and other leading agencies.

Lynda Decker is supported by a team of designers and account managers. Decker Design is very proud that our leadership team is 80% female against an industry standard of 11%.

Susanne Adrian
Lead Designer, Brand

Susanne Adrian’s award winning work bridges brand strategy, interactive communication, publications, and information graphics. Susanne is a native of Frankfurt, Germany and holds a degree in Communication Design from University of Applied Arts Darmstadt, Germany. She later received a Fulbright Scholarship to the U.S. 

As a key member of the Decker team she has been recognized by Print, How, Graphic Design USA and Graphis for her work for Boies Schiller Flexner, Blackrock, and Mutual of America. Susanne is a community advocate for housing rights on New York’s lower east side.

Kelly Bryan
Lead Designer, Interactive

Kelly Bryan is a gifted interactive designer with extensive experience in creating user centered web experiences. Prior to joining Decker she has worked in the tech start-up industry creating interfaces and custom templates for SaaS. While working for several notable New York studios she designed branding and print for institutions such as Yale, the New York Public Library and the Museum of Fine Arts in Houston. She holds undergraduate degrees in Sociology from UC San Diego and a Graphic Design degree from Parsons School of Design. Kelly is a self-proclaimed bookworm and contributes to our copy and content development.

Kevin Lamb
Lead Designer, Infographics

A longtime member of the Decker team, Kevin Lamb is an information specialist where he has worked with numerous clients and projects including the Waterfront Alliance Scorecard. Kevin has also been lead designer for many financial services clients including American Funds Group/Capital Research and AXA Alternative Investments. Kevin holds a BA in Fine Art from Lewis University, and brings a strong aesthetic and sense of craft from his work in photography and fine art lithography.

Shannon Hughes
Lead, Account Management

Managing both internal and external production teams, Shannon Hughes provides leadership to Decker Design’s client engagement efforts. Her experience extends across print, web and broadcast communications, and she has been instrumental to the on-going success of engagements with our clients. Before joining Decker ten years ago, Shannon worked in broadcast video. She holds a BS from Frostburg State University.