Brand Matters

Your brand is the clear distillation of what makes your firm utterly inimitable. A dynamic expression of your unique value proposition. The right brand is everything: It drives your firm’s growth by attracting your ideal clients and top talent.

Our Approach

Just because a brand looks stunning doesn’t mean it has the capacity to steer a firm in the right direction. The last thing you need is a slick brand identity that’s all beauty and no brains.

At Decker Design, we believe that all the best brands are built on a strong strategic foundation. That’s why we begin each project with a research-driven strategy phase and make sure every design decision flows from that source.

We leverage decades of experience in the highly regulated legal and financial sectors to uncover your firm’s unique fingerprints — the nuances that meaningfully differentiate you from your competition. And we build your fully integrated visual and verbal brand system on those authentic differences. Beauty included.

View Our Services

Areas of Expertise

  • Legal
  • Financial Services

We don’t have to tell you how competitive the financial services sector is. And you already know that in this industry, brand rules all. Because of this, you’ve likely devoted significant resources to defining and developing your brand over the years.

As a result, you may think your firm is already well differentiated. But the market is converging, and it’s happening at lightning speed. So that shiny new coat of paint you put on your house three years ago? It’s already looking a little worse for wear.

Whether a timely refresh or a full rebrand is in order, one thing is certain: In the financial services market, you can’t rest on your laurels. You must find a way to showcase the qualities that put your firm in a league all its own. Decker Design’s research-driven design process enables you to do just that. 

Want to amplify your firm’s unique differentiator in the form of smart, compelling design? Let’s talk.  

I have had the pleasure of working with Lynda Decker and the team at Decker Design through both of the civic organizations I have led, Habitat for Humanity – NYC and Waterfront Alliance— a time frame of almost 20 years. Lynda is a design professional with her head and heart in the right place. She has advanced our mission to help others with incredible dedication.

Rowland Lewis
CEO, Waterfront Alliance

Our Clients

Boies Schiller Flexner
White & Case
Hueston Hennigan
Dechert
NYU
Mutual of America
Capital
Hunt Real Estate Capital
Waterfront Alliance
New Jersey Resources
Schiffer Hicks Johnson
BlackRock

Our Leadership Team

lynda decker portrait

Lynda Decker

President and Creative Director

Lynda Decker is a multidisciplinary designer whose work encompasses brand strategy and identity, interactive communication, publications, information graphics and design criticism. A native New Yorker, Lynda is a graduate of Syracuse University and School of Visual Arts and holds multiple MFA degrees in design. She...

Lynda Decker is a multidisciplinary designer whose work encompasses brand strategy and identity, interactive communication, publications, information graphics and design criticism. A native New Yorker, Lynda is a graduate of Syracuse University and School of Visual Arts and holds multiple MFA degrees in design. She was fortunate to land her dream job after college working on U&lc for the typographic design legend Herb Lubalin and mentored by Herb’s partner, the typographic genius, Tony DiSpigna. Her love of typography has never waned.

Before founding Decker Design in 1996, she spent ten years in advertising at McCaffrey and McCall, Backer Spielvogel Bates and Wells, Rich Greene where she won every major award including the Clio, the Art Director’s Club, the One Show, Graphis, AIGA, and the Print Regional Annual. Decker Design continues to receive recognition from its peers.

She has served as vice president of the AIGA New York Chapter and is currently the national co-chair of the Women Lead Initiative where she is the driving force behind the Double or Nothing campaign for gender equity in the workplace, in partnership with IBM, Quartz and other leading agencies.

Lynda Decker is supported by a team of designers and account managers. Decker Design is very proud that our leadership team is 80% female against an industry standard of 11%.

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