No one interested in real communication and connection prefers a one-way conversation, and neither should a financial services firm like yours. You can’t build rapport with your customers if the conversation with them isn’t mutual. The best way to create the necessary back-and-forth between you and your audience? Engage your customers in a way that elicits their attention and invites…
Read full story
The old analogy of the three-legged stool applies to your firm’s digital marketing strategy. For marketplace success, you need more than a clear message. You also need an outstanding website experience and a compelling social media presence. Without any one of those pillars of support (message, website and social channels), your firm will be wobbly—and irrelevant. Strengthening your brand and…
Read full story
Like a Swiss Army knife, your law firm’s website performs many important and discrete functions. Your website is your billboard, business card, virtual front door, portfolio, resource library and even your receptionist. Like a multipurpose knife, your website should be thoughtfully and specifically designed—all for your firm’s unique marketing needs. In the eyes of your firm’s partners, your current website…
Read full story
Just like an old and worn wardrobe, your website may need a major overhaul. But the idea of having to pitch everything and start over may be intimidating enough to keep you wearing embarrassingly outdated trends. Unfortunately your prospects won’t be able to see past your old-fashioned choices. Instead they’ll assume you’re just out of touch. Modernizing your website isn’t…
Read full story
In today’s digital-first landscape, design is critically important to the success of all businesses—including your law firm. Gone are the days of staking your law firm’s future on long business lunches, endless rounds of golf at the club, and person-to-person referrals. In many ways, your brand’s primary expression is now digital—and design is the common language. Which means your law…
Read full story