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    7 Ways to Future-Proof Your Financial Services Brand in 2021

    by Lynda Decker — January 13th, 2021

    In many ways, COVID-19 laid bare a lack of digital preparedness in seemingly sophisticated industries. Industries like financial services. 2020 was the year that “digital-first” finally went from an aspiration to a reality. Of course, the transition was already well under way. Amazon was replacing the mall. Twitter was displacing PR feeds and newswires. But on the heels of a…

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    • Website Design

    How to Squeeze the Most Value Out of Your Website Redesign’s Discovery Phase

    by Lynda Decker — December 15th, 2020

    You’ve finally done it. You’ve decided it’s time to invest in a new website for your legal or financial services firm. You know it’s the right thing to do. But you also know that a full website redesign is a major investment. And, like any good marketer, you’re hoping to get it done as quickly and cost-effectively as possible. In fact,…

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    • Messaging & Communications

    Protect the Integrity of Your Financial Services Communications During an M&A

    by Lynda Decker — October 28th, 2020

    The financial services space is always in motion when it comes to M&A activity. In fact, many financial services firms rely on mergers and acquisitions to fuel their growth. All that disruption may be good for business, but it makes managing brands and communications much more challenging. If your financial services firm is in acquisition mode, you must take special…

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    • Differentiation

    How (and Why) to Update Your Financial Services Brand Without Touching Your Logo

    by Lynda Decker — October 18th, 2020

    As an experienced financial services marketing and communications professional, you recognize that your brand is foundational to your firm’s success. And you’ve worked hard to build your organization’s brand over the years. However, in a rapidly changing market, even the most thoughtfully designed brands eventually come due for an overhaul. If your brand no longer puts your firm’s best foot…

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    • Branding
    • Differentiation
    • Marketing

    Does Your Brand Accurately Represent Your Recruiting Offer?

    by Lynda Decker — September 22nd, 2020

    In both the legal and financial services spaces, recruiting may as well be a major-league competitive sport. It makes sense. After all, in the world of professional services, each firm is only really as strong as its current crop of talent. You need to keep attracting and hiring the best and the brightest to maintain your firm’s position in the…

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