The strongest brand is not just about what is seen. It is just as much about what is said. Successful branding for professional services firms requires an effective fusion of both visual and verbal identities. How you appear to your audience must closely align with how you address that audience. A compelling verbal identity that is crafted to amplify the…
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Identifying the right distribution channels for your content is essential to remaining relevant as younger generations become decision makers and begin shopping for financial services firms. Let’s put it this way. Do you know any millenials who get excited about opening a PDF or visiting a website landing page? Do you think they’re going to share it widely with their…
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As a referral-based entity, your law firm should design its website to strategically cater to those customers. But so much can go wrong if you’re really not thinking about how people actually use your website. Visitors might have been the perfect “right-fit” prospect, but if they don’t (quickly) find what they’re looking for, they’ll simply look elsewhere. When potential customers…
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The temptation for any firm redesigning its website is to begin by discussing visuals. You want to see all the bells and whistles. You want to make it flashy. Make it dynamic. Make it beautiful. I get it. It’s a natural instinct. It’s also completely wrong. Too many firms believe brand development and website design is a purely visual endeavor….
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Before your firm redesigns its website, tackles a total rebrand, or plans to enter a new market, you must undertake a robust discovery process. Discovery is the most important aspect of any design project. It’s the foundation that informs every decision along the way. Without a thorough discovery process, a project can go over budget, blow past deadlines, fail to…
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