Strategic Brand
Identities for
the Legal and
Financial Sectors
In both the legal and financial services spaces, recruiting may as well be a major-league competitive sport. It makes sense. After all, in the world of professional services, each firm is only really as strong as its current crop of talent. You need to keep attracting and hiring the best and the brightest to maintain your firm’s position in the…
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For years, businesses across every sector—including the legal space—have been in the process of reducing their print footprints and expanding into digital. While the speed at which various industries have evolved varies, the trend toward digitization continued to pick up steam. A digital-first future has seemed a foregone conclusion. But it was still just that: the future. And then the…
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Your website is the first destination for prospective clients who are considering your law firm in their quest for legal representation. But when it comes to evaluating your law firm’s chops, your prospects won’t just take your word for it. They’ll look for proof that the claims you make about your firm hold water. Which means that, like all consumers,…
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Your law firm has finally arrived at a consensus: It’s time to redesign your website. Now that you’ve reached this point, you’re anxious to communicate your preferences to your designer. You may even have a handful of “inspiration” websites in mind — websites that seem to embody the results you’re after. During the beginning stages of a web design project,…
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The success of your law firm’s marketing efforts all hinge on one thing: how well you showcase your unique positioning. Your positioning is what makes your firm different. That certain something that sets you apart. And when it comes to the legal space, your point of differentiation may be quite subtle. It’s a two-percent divergence that, when magnified, snaps everything…
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