Insights

Share Your Professional Services Brand’s Message With Everyone Using Inclusive Design

by Lynda Decker — March 23rd, 2021

In today’s digital-first world, your website is your business’s “front door.” It’s likely to be the first (and sometimes only) point of contact your prospective clients have with your professional services firm. So it’s no wonder marketing executives like you are so preoccupied with your website’s design, user experience and messaging! But focusing all your energy on those details—as important…

Read full story

Think You Still Own Your Firm’s Brand? Think Again.

by Lynda Decker — March 11th, 2021

If your professional service’s firm’s branding and reputation management feel more like a wrestling match than a friendly conversation, you have a problem. Too often, it goes something like this: You work hard to consistently express your firm’s brand. But in today’s digital-first world, the megaphone is in the hands of your customers. And a quick Google search reveals that…

Read full story

Your Branding Investment Depends on an Agency Partner With These 6 Qualities

by Lynda Decker — January 27th, 2021

You know your professional services firm is in need of a brand refresh. Whether you’re looking to modernize your brand, create a more consistent brand infrastructure, or completely revamp your firm’s identity, hiring the right design partner is your first (and arguably most important) step. But where should you begin? Unfortunately, hiring the right branding partner isn’t always as straightforward…

Read full story

7 Ways to Future-Proof Your Financial Services Brand in 2021

by Lynda Decker — January 13th, 2021

In many ways, COVID-19 laid bare a lack of digital preparedness in seemingly sophisticated industries. Industries like financial services. 2020 was the year that “digital-first” finally went from an aspiration to a reality. Of course, the transition was already well under way. Amazon was replacing the mall. Twitter was displacing PR feeds and newswires. But on the heels of a…

Read full story

How to Squeeze the Most Value Out of Your Website Redesign’s Discovery Phase

by Lynda Decker — December 15th, 2020

You’ve finally done it. You’ve decided it’s time to invest in a new website for your legal or financial services firm. You know it’s the right thing to do. But you also know that a full website redesign is a major investment. And, like any good marketer, you’re hoping to get it done as quickly and cost-effectively as possible. In fact,…

Read full story

Sharing our knowledge and observations on design and law.

Share Your Professional Services Brand’s Message With Everyone Using Inclusive Design

Think You Still Own Your Firm’s Brand? Think Again.

Your Branding Investment Depends on an Agency Partner With These 6 Qualities

7 Ways to Future-Proof Your Financial Services Brand in 2021

How to Squeeze the Most Value Out of Your Website Redesign’s Discovery Phase

We Can Help You Stand Out

Insights

Sharing our knowledge and observations on design and law.

Share Your Professional Services Brand’s Message With Everyone Using Inclusive Design

Think You Still Own Your Firm’s Brand? Think Again.

Your Branding Investment Depends on an Agency Partner With These 6 Qualities

7 Ways to Future-Proof Your Financial Services Brand in 2021

How to Squeeze the Most Value Out of Your Website Redesign’s Discovery Phase

We Can Help You Stand Out

Email Signup