Insights

Sharing our knowledge to help you make your communication more effective.

    Big Corporations Are Betting on Design. Your Firm Should Be, Too.

    by Lynda Decker — May 10th, 2022

    Major corporations aren’t exactly known for their transparency. But I’ve recently started seeing something that’s really surprised me. Corporate heavyweights like IBM, Goldman Sachs, Google, and Starbucks are providing a rare peek behind the corporate curtain: They’re publicly posting their internal brand standards, design guidelines and plans right on their websites. When these large, established companies start sharing information that…

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    Listen to Lynda Decker As a Guest on The Maximum Lawyer Podcast

    by Lynda Decker — March 30th, 2022

    Listen to Lynda Decker as a guest on The Maximum Lawyer Podcast with Jim Hacking and Tyson Mutrux.  As the Owner of Decker Design, Lynda is a legal sector-focused brand strategist and multidisciplinary designer whose work encompasses high-level website design, interactive communications, publications, and information graphics. With 25+ years of experience in design, Decker comes to the table ready to transform outdated law…

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    Top 5 Communications Missteps by Financial Services Firms

    by Lynda Decker — October 8th, 2021

    No one interested in real communication and connection prefers a one-way conversation, and neither should a financial services firm like yours. You can’t build rapport with your customers if the conversation with them isn’t mutual. The best way to create the necessary back-and-forth between you and your audience? Engage your customers in a way that elicits their attention and invites…

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    Is Your Law Firm Guilty of Dismissing the Power of Social Media?

    by Lynda Decker — September 29th, 2021

    The old analogy of the three-legged stool applies to your firm’s digital marketing strategy. For marketplace success, you need more than a clear message. You also need an outstanding website experience and a compelling social media presence. Without any one of those pillars of support (message, website and social channels), your firm will be wobbly—and irrelevant. Strengthening your brand and…

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    Only Add a Microsite to Your Law Firm’s Website Under This One Condition

    by Lynda Decker — August 24th, 2021

    Like a Swiss Army knife, your law firm’s website performs many important and discrete functions. Your website is your billboard, business card, virtual front door, portfolio, resource library and even your receptionist. Like a multipurpose knife, your website should be thoughtfully and specifically designed—all for your firm’s unique marketing needs. In the eyes of your firm’s partners, your current website…

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