Strategic Brand
Identities for
the Legal and
Financial Sectors
The financial services space is always in motion when it comes to M&A activity. In fact, many financial services firms rely on mergers and acquisitions to fuel their growth. All that disruption may be good for business, but it makes managing brands and communications much more challenging. If your financial services firm is in acquisition mode, you must take special…
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As an experienced financial services marketing and communications professional, you recognize that your brand is foundational to your firm’s success. And you’ve worked hard to build your organization’s brand over the years. However, in a rapidly changing market, even the most thoughtfully designed brands eventually come due for an overhaul. If your brand no longer puts your firm’s best foot…
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In both the legal and financial services spaces, recruiting may as well be a major-league competitive sport. It makes sense. After all, in the world of professional services, each firm is only really as strong as its current crop of talent. You need to keep attracting and hiring the best and the brightest to maintain your firm’s position in the…
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For years, businesses across every sector—including the legal space—have been in the process of reducing their print footprints and expanding into digital. While the speed at which various industries have evolved varies, the trend toward digitization continued to pick up steam. A digital-first future has seemed a foregone conclusion. But it was still just that: the future. And then the…
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Your website is the first destination for prospective clients who are considering your law firm in their quest for legal representation. But when it comes to evaluating your law firm’s chops, your prospects won’t just take your word for it. They’ll look for proof that the claims you make about your firm hold water. Which means that, like all consumers,…
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