A Strategy-Driven Design Agency
We develop bold brands that elevate our clients’ unique differentiators to position them for new heights in the marketplace.
Brand Matters
Your brand is the clear distillation of what makes your firm utterly inimitable. A dynamic expression of your unique value proposition. The right brand is everything: It drives your firm’s growth by attracting your ideal clients and top talent.
Our Approach
Just because a brand looks stunning doesn’t mean it has the capacity to steer a firm in the right direction. The last thing you need is a slick brand identity that’s all beauty and no brains.
At Decker Design, we believe that all the best brands are built on a strong strategic foundation. That’s why we begin each project with a research-driven strategy phase and make sure every design decision flows from that source.
We leverage decades of experience in the highly regulated legal and financial sectors to uncover your firm’s unique fingerprints—the nuances that meaningfully differentiate you from your competition. And we build your fully integrated visual and verbal brand system on those authentic differences. Beauty included.
Areas of Expertise
- Legal
- Financial Services
Whether your law firm is a nationally recognized household name or a scrappy newcomer, your brand is the bridge that connects your business to the clients (and talent) you most want to land.
So why is it that so many law firms settle for the same old aesthetic conventions in their branding? If you fall back on the usual visual shorthand, you’ll only sell your firm short—and obscure the key qualities that set you apart.
If you want to stand out from the crowd, your brand identity must flow from a well-defined strategy that connects to your future-state goals. And you can’t do that without first revealing your law firm’s essence — your difference-making “it” factor—and elevating it both visually and verbally.
Ready to get started? We’d love to talk about how Decker Design can shape your law firm’s brand into an iconic visual and verbal experience.
We don’t have to tell you how competitive the financial services sector is. And you already know that in this industry, brand rules all. Because of this, you’ve likely devoted significant resources to defining and developing your brand over the years.
As a result, you may think your firm is already well differentiated. But the market is converging, and it’s happening at lightning speed. So that shiny new coat of paint you put on your house three years ago? It’s already looking a little worse for wear.
Whether a timely refresh or a full rebrand is in order, one thing is certain: In the financial services market, you can’t rest on your laurels. You must find a way to showcase the qualities that put your firm in a league all its own. Decker Design’s research-driven design process enables you to do just that.
Want to amplify your firm’s unique differentiator in the form of smart, compelling design? Let’s talk.
I have had the pleasure of working with Lynda Decker and the team at Decker Design through both of the civic organizations I have led, Habitat for Humanity—NYC and Waterfront Alliance—a time frame of almost 20 years. Lynda is a design professional with her head and heart in the right place. She has advanced our mission to help others with incredible dedication.
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Awards & Recognition
Communication Arts, Art Director’s Club, Graphis, Webby, The Web Marketing Association, How Promotion Awards and Graphic Design USA. These have been for clients ranging from BronxWorks, The Waterfront Alliance, Knoll, Boies Schiller Flexner and John Madere Photography.
Our Leadership Team
Lynda Decker
President and Creative DirectorLynda Decker is a multidisciplinary designer whose work encompasses brand strategy and identity, interactive communication, publications, information graphics and design criticism. A native New Yorker, Lynda is a graduate of Syracuse University and School of Visual Arts and holds multiple MFA degrees in design. She...
Lynda Decker is a multidisciplinary designer whose work encompasses brand strategy and identity, interactive communication, publications, information graphics and design criticism. A native New Yorker, Lynda is a graduate of Syracuse University and School of Visual Arts and holds multiple MFA degrees in design. She was fortunate to land her dream job after college working on U&lc for the typographic design legend Herb Lubalin and mentored by Herb’s partner, the typographic genius, Tony DiSpigna. Her love of typography has never waned.
Before founding Decker Design in 1996, she spent ten years in advertising at McCaffrey and McCall, Backer Spielvogel Bates and Wells, Rich Greene where she won every major award including the Clio, the Art Director’s Club, the One Show, Graphis, AIGA, and the Print Regional Annual. Decker Design continues to receive recognition from its peers.
She has served as vice president of the AIGA New York Chapter and is currently the national co-chair of the Women Lead Initiative where she is the driving force behind the Double or Nothing campaign for gender equity in the workplace, in partnership with IBM, Quartz and other leading agencies.
Lynda Decker is supported by a team of designers and account managers. Decker Design is very proud that our leadership team is 80% female against an industry standard of 11%.
Susanne Adrian
Lead Designer, BrandSusanne is an award-winning designer that has led hundreds of assignments with our highly demanding clients in both financial services and law. Her expertise is designing systems that are applied to complex deliverables that must communicate the essence of a brand. Often, she takes the...
Susanne is an award-winning designer that has led hundreds of assignments with our highly demanding clients in both financial services and law. Her expertise is designing systems that are applied to complex deliverables that must communicate the essence of a brand. Often, she takes the lead in training our clients’ staff so that they can implement these systems flawlessly as our engagement winds down.
Ryan Breeser
Lead Designer, InteractiveRyan is Decker’s lead web designer. He has led several award-winning complex sites such as BronxWorks and Sullivan & Cromwell to great success. Ryan is an expert in user experience design and strives to bring impact and empathy to every client’s project. He is an...
Ryan is Decker’s lead web designer. He has led several award-winning complex sites such as BronxWorks and Sullivan & Cromwell to great success. Ryan is an expert in user experience design and strives to bring impact and empathy to every client’s project. He is an absolute genius in crafting great imagery that expresses a client’s unique perspective.
Kevin Lamb
Senior DesignerKevin has been a member of the Decker team since the firm’s inception. He is a versatile designer with skills ranging from web design to video editing. His special gift however, is visualizing financial data—he has worked with all of our financial clients to bring organization and clarity to complexity.
Shannon Hughes
Director of Program ManagementShannon has been a member of the firm’s leadership team for almost two decades. As a result, she has developed deep relationships with our clients, navigating them through a changing media landscape. With extensive experience in digital media, video and print, Shannon manages our teams on multi-dimensional brand engagements to award-winning success.
Lani Tarozzi
Program Manager and Lead Digital Marketing ManagerLani brings our team a wealth of project management experience from managing large teams for fashion greats Ralph Lauren and Coach. Aside from having fantastic taste, she is expert at wrangling people and assets to meet deadlines. Most recently she has been working with our ESG and legal clients utilizing her extensive knowledge of Google’s search functions.
Scotti Norton
DesignerScottie is Decker’s social media expert. While professional service firms use social media lightly, one of our clients, an award-winning documentary, Rocco Up, needed to build a following as it moved into the fall film festival season. Within three months, Scottie increased engagement by 600% and increasing donations to defray the post production costs of the film.