Challenge

Farrell Fritz faced the challenge of an outdated website that did not align with the firm’s evolving business objectives. This misalignment hampered the firm's ability to effectively share and communicate their expertise.

Solution

Recognizing the site’s issues extended beyond mere marketing, we shifted our focus towards transforming the website into a platform for client empowerment and education. This strategic pivot prioritized intuitive content structuring and enhanced accessibility to the firm’s comprehensive legal insights and resources.

Result

Embracing an editorial approach reminiscent of respected business publications, the redesign of the Farrell Fritz website focused on emphasizing the firm’s multidisciplinary expertise to differentiate it in a competitive market.

Credits:
Creative Director: Lynda Decker
Designer/Interactive Designer: Ryan Breeser
Developer: Manyfold

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