Challenge

In the Hamptons, summer galas are everywhere. ARF needed its annual ball to break through—not with glitz, but with heart. We had to remind people why this night mattered: the animals.

Solution

We designed every element—from the invitation to the signage to a notecard gift guests could take home—with one goal: to tell a powerful story of rescue, care, and unconditional love.

Result

The evening didn’t just look beautiful. It moved people. The room was filled with emotion, generosity, and a renewed commitment to ARF’s mission of giving every cat and dog a second chance.

The Bow Wow Meow Ball: A Gala That Gave Voice to Rescue

For ARF’s annual summer gala, we designed an immersive brand experience that honored their life-saving work—from invitation and event signage to custom auction paddles and a heartfelt notecard gift for guests. Every touchpoint was crafted to reflect ARF’s compassion, integrity, and dedication to animals in need.

The result was more than a beautiful evening. It was a deeply moving one—raising essential funds, inspiring generosity, and reinforcing why ARF’s mission matters: every cat and dog deserves a chance at love, safety, and home.

Creative Director: Lynda Decker
Design Lead: Susanne Adrian
Junior Designer: Scottie Norton
Illustrator: Saint Brush
Event Photography: Mark Kopko & Andrew Werner