Challenge
In the Hamptons, summer galas are everywhere. ARF needed its annual ball to break through鈥攏ot with glitz, but with heart. We had to remind people why this night mattered: the animals.
Solution
We designed every element鈥攆rom the invitation to the signage to a notecard gift guests could take home鈥攚ith one goal: to tell a powerful story of rescue, care, and unconditional love.
Result
The evening didn鈥檛 just look beautiful. It moved people. The room was filled with emotion, generosity, and a renewed commitment to ARF鈥檚 mission of giving every cat and dog a second chance.
The Bow Wow Meow Ball: A Gala That Gave Voice to Rescue
For ARF鈥檚 annual summer gala, we designed an immersive brand experience that honored their life-saving work鈥攆rom invitation and event signage to custom auction paddles and a heartfelt notecard gift for guests. Every touchpoint was crafted to reflect ARF鈥檚 compassion, integrity, and dedication to animals in need.
The result was more than a beautiful evening. It was a deeply moving one鈥攔aising essential funds, inspiring generosity, and reinforcing why ARF鈥檚 mission matters: every cat and dog deserves a chance at love, safety, and home.
Creative Director: Lynda Decker
Design Lead: Susanne Adrian
Junior Designer: Scottie Norton
Illustrator: Saint Brush
Event Photography: Mark Kopko & Andrew Werner