Insights

Listen to Lynda Decker On the Holocene Podcast, “Expanding On a Life of Design”

by Lynda Decker — January 30th, 2023

Rob Auchincloss from HOLOCENE interviewed Lynda Decker on his podcast, as he seeks to gain knowledge from the most creative, adventurous and bright among us. Check out episode #36 and listen to Rob and Lynda talk about dogs in the office, the design industry, surfing, the importance of nature and many other topics. Click on the play button below to…

Listen here

How Private Equity Firms Are Boosting Profits by Burnishing Portfolio Company Brands

by Lynda Decker — January 24th, 2023

The mission for any private equity firm is to find innovative ways to grow their portfolio companies and maximize their profits. More recently, some of the most forward-looking private equity firms have begun hiring brand consultants to work directly with their portfolio companies to build brand strategies and develop marketing plans. This new model is a distinct pivot for the…

Read full story

Listen to Lynda Decker As a Guest on the Legal Mastermind Podcast

by Lynda Decker — January 18th, 2023

Lynda Decker is a featured guest on the Legal Mastermind Podcast, a weekly show that focuses on the best growth and management tactics for law firms. Ryan Klein & Chase Williams, Managing Partners at Market My Market, speak with industry experts who share tips and secrets that lead to success. Decker, President and Creative Director at Decker Design, is a legal…

Listen here

Putting Real People First: How to Use Personas to Differentiate Your Law Firm

by Lynda Decker — January 18th, 2023

It’s often said that companies don’t hire law firms—they hire lawyers. By the same token, your clients and prospects aren’t just companies—they’re people. And those people determine how an organization operates in the marketplace: how they approach problems, how they make purchasing decisions, who they are likely to turn to in a crisis, and what stakeholders they need to consider….

Read full story

Refresh Your Financial Services Brand to Stay Relevant and Avoid a Complete Overhaul

by Lynda Decker — January 17th, 2023

For financial services companies in a rapidly evolving industry, maintaining brand recognition and brand reputation are critical. The more frequent brand adjustments and refinements you can make, the more you can hold your position in the market without embarking on an expensive rebranding project. To keep your brand operating at its optimal level, you need to be monitoring and refreshing…

Read full story

Pages: 123456789101112131415

Learn from us

Email*
Country*
*
We take your privacy seriously. We do not sell or share your data. We use it to enhance your experience with our site and to analyze the performance of our marketing efforts. To learn more, please see our Privacy Notice.
- I agree

Sharing our knowledge to help you make your communication more effective.

Learn from us