Insights

Refresh Your Financial Services Brand to Stay Relevant and Avoid a Complete Overhaul

by Lynda Decker — January 17th, 2023

For financial services companies in a rapidly evolving industry, maintaining brand recognition and brand reputation are critical. The more frequent brand adjustments and refinements you can make, the more you can hold your position in the market without embarking on an expensive rebranding project. To keep your brand operating at its optimal level, you need to be monitoring and refreshing…

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Your 5-Step Guide to Law Firm Positioning

by Lynda Decker — December 14th, 2022

If you want to have any hope of cutting through the clutter in a crowded legal services landscape, your prospects need to know immediately what you do, who you do it for and what makes you different from others offering similar services. That’s where positioning comes into play. And your law firm’s website is where your positioning must be crystal…

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Design for Personas to Boost Your Law Firm Brand, Drive Engagement, Increase Sales

by Lynda Decker — December 7th, 2022

Ensuring that your law firm’s website design puts personas at the forefront of your messaging will increase user engagement, boost your brand reputation, and set the stage for closing more sales. So what are you waiting for? This is your firm’s most powerful marketing, sales and communications tool we’re talking about. [gatedcontent-widget id=”5555″]

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How to Leverage Your Law Firm’s Website to Distinguish Your Brand and Demonstrate Value

by Lynda Decker — November 16th, 2022

Your law firm’s awards and accolades may be impressive, but to truly have an impact, they need to be used strategically and sparingly — and be supported with examples. Listing every recognition you’ve ever received or posting the logo of every client you represent will fatigue your prospective clients and cheapen your brand. First, you need to be selective about…

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Challenges Facing Your Financial Services Firm’s Brand Go Deeper Than Design

by Lynda Decker — October 11th, 2022

Most financial services firms think they can reboot their brand with a quick visual refresh or a redesign of their website. If only it were that simple. Properly diagnosing brand issues facing financial services firms demands a rigorous, disciplined and thoughtful strategy around the design process. [gatedcontent-widget id=”5413″] Your brand is too valuable to take shortcuts when it comes to…

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