Your law firm’s awards and accolades may be impressive, but to truly have an impact, they need to be used strategically and sparingly — and be supported with examples.

Listing every recognition you’ve ever received or posting the logo of every client you represent will fatigue your prospective clients and cheapen your brand. First, you need to be selective about which awards best showcase your firm’s strengths, distinguish your brand, and differentiate you from the competition.

Then, proof points should be provided throughout your website that reinforce why your firm has been recognized. Go beyond specific awards, and show prospects what makes yours an award-winning firm with thought leadership, testimonials, results, and case studies that back it up.

This guide shows you how to get the most out of your accolades by consistently demonstrating your expertise and giving your prospects a more complete picture of what you do that makes you so great.

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