You’ve finally done it. You’ve decided it’s time to invest in a new website for your legal or financial services firm. You know it’s the right thing to do. But you also know that a full website redesign is a major investment. And, like any good marketer, you’re hoping to get it done as quickly and cost-effectively as possible.

In fact, you might even be tempted to skimp in certain areas—like, say, the discovery phase—to save money and get things moving along more quickly. Can’t you just skip discovery and write up a brief or meet your design team for a quick download instead?

Not so fast.

Any good website designer will tell you that the discovery phase is a non-negotiable. It isn’t just a sly way for design firms to charge more money for a “robust” process. It’s the cornerstone of excellent design.

In this white paper, you’ll learn:

• What the discovery phase is, and what it includes
• Why you should never bypass the discovery phase
• The benefits of investing in a rigorous discovery phase
• What you can do to squeeze the most value out of your discovery phase—and ensure that your website is strategically crafted to grow your business