Challenge
New Jersey Resources (NJR) needed an annual report that would reflect its leadership in clean energy while reinforcing its financial strength and customer commitment. The challenge was to balance strategic clarity with creative engagement, ensuring stakeholders grasped NJR’s vision for sustainable growth.
Solution
We crafted a compelling annual report that merged data-driven insights with a bold visual narrative. By emphasizing NJR’s achievements—such as its 1.1GW solar pipeline and industry-leading infrastructure investments—we told a story of resilience, innovation, and future-focused sustainability.
Result
The report successfully positioned NJR as both a financial and environmental leader, reinforcing trust among investors and customers. With a visually striking design and clear messaging, the annual report enhanced NJR’s brand equity while demonstrating its role in shaping the energy landscape of tomorrow.
By emphasizing NJR’s achievements we told a story of resilience, innovation, and future-focused sustainability.
The annual report enhances NJR’s brand equity while demonstrating its role in shaping the energy landscape of tomorrow.
Credits:
Creative Director: Lynda Decker
Designer: Susanne Adrian
Photographer: John Madere