Organizations implement marketing and business development initiatives for many different reasons, such as increasing visibility, pivoting toward new opportunities, or developing an effective succession plan. Effective initiatives must a) align with your goals and values and b) highlight legitimate differentiators that appeal to your target audience.
In order to satisfy these criteria, we provide strategic consultations tailored to each client’s circumstances, culture, and objectives. We begin with a thorough research and discovery period – evaluating your current materials, analyzing your competitive landscape, and gathering information from your organization’s key stakeholders. We also hold on-site workshops to review marketing challenges, present potential brand directions, and gain consensus.
Finally, we translate our findings into comprehensive branding and marketing strategies that encompass content as well as design. All recommendations stem from our research, current best practices data, and the experience we have gained from dozens of similar projects for a broad spectrum of clients.
- Needs assessment questionnaires
- Competitive analysis
- Positioning reports
- Strategic plans
- Value propositions
- Stakeholder and client interviews
- Internal branding workshops
- Brand and editorial guidelines