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New Jersey Resources CEO and Chairman Laurence M. Downes’ challenge to us led to the creation of this unique illustration and data visualization design, a strong and striking departure from previously photographic approaches. The design of the New Jersey Resources 2011 Annual Report and accompanying video captures the breadth of their vision. So much more than pipes indeed: a utility, which, like its competitors, delivers a service based on its infrastructure investment, the company prides itself on innovative thinking, and environmental stewardship. Even more than that, it sees people, and makes an effort to touch their lives in meaningful ways: customers, employees, shareowners, and members of community.
This annual report is designed to capture that vision and make it tangible. Take a look and then call Lynda Decker at 212.633.8588 or email us to see how we can do the same for you.












