A chief marketing officer is charged with charting your firm’s marketing strategy at an executive level by working closely with partners to achieve business goals. A dedicated CMO can take your law firm to the next level.
The right CMO will both enhance your firm’s brand and increase its visibility while remaining true to your existing culture. Hire well, and your new CMO will help your firm shape and achieve strategic goals for years to come.
If you’re ready to hire your first—or your next—CMO, use this list of interview questions to make your decision easier. Your candidates’ answers will provide illuminating insights about the right marketing leader for your law firm.