The discovery phase of any design or branding project is all about research and information gathering. It’s a critical part of the process that goes far beyond the project brief. No two agencies handle the discovery process in the exact same way. However, you should strive to partner with a firm that takes a more robust approach. At Decker Design,…
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Your brand guidelines should form the foundation of all the design work you do, from digital advertising to printed assets and beyond. But your website, which forms the hub of your digital marketing activities, deserves extra attention. Consider putting together a set of website design guidelines to complement your brand guidelines. This allows you to scale your website without introducing…
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Use the 12 Archetypes to Assess Your Firm and Size Up Your Competition Brand marketers universally agree that there are twelve brand archetypes. Each of the twelve archetypes is depicted on the wheel below, along with a well-known brand that epitomizes it. Note that the archetypes are grouped into four categories: stability, fulfillment, enjoyment, and risk. As you consider your…
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Redesigning your logo is a big deal. For one thing, it usually means completely overhauling your brand’s visual identity with ripple effects throughout your brand architecture and infrastructure. For another, it automatically lands you in full-on rebrand territory, which necessarily means added expense and complexity. For these and other reasons, it often makes good sense to revitalize your brand with…
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Staying competitive in today’s legal marketplace demands you constantly refine, revise and update your law firm’s marketing strategy to maintain brand relevance and recognition. You can never be “one and done” when it comes to marketing your law firm. It’s not enough to undertake the occasional website redesign or rebranding. Instead, you need to establish a regular and rigorous practice…
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