Your brand guidelines should form the foundation of all the design work you do, from digital advertising to printed assets and beyond. But your website, which forms the hub of your digital marketing activities, deserves extra attention. Consider putting together a set of website design guidelines to complement your brand guidelines. This allows you to scale your website without introducing…
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Rob Auchincloss from HOLOCENE interviewed Lynda Decker on his podcast, as he seeks to gain knowledge from the most creative, adventurous and bright among us. Check out episode #36 and listen to Rob and Lynda talk about dogs in the office, the design industry, surfing, the importance of nature and many other topics. Click on the play button below to…
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For financial services companies in a rapidly evolving industry, maintaining brand recognition and brand reputation are critical. The more frequent brand adjustments and refinements you can make, the more you can hold your position in the market without embarking on an expensive rebranding project. To keep your brand operating at its optimal level, you need to be monitoring and refreshing…
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The importance of putting your customers first isn’t a groundbreaking concept. Yet most professional services firms have websites with a customer experience that falls well short of that ideal. Too many firms have websites that say what they want to say rather than what their customers need to know. Their sites are packed with jargon, difficult to navigate and try…
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Your law firm’s awards and accolades may be impressive, but to truly have an impact, they need to be used strategically and sparingly — and be supported with examples. Listing every recognition you’ve ever received or posting the logo of every client you represent will fatigue your prospective clients and cheapen your brand. First, you need to be selective about…
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