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    • Messaging & Communications

    Protect the Integrity of Your Financial Services Communications During an M&A

    by Lynda Decker — October 28th, 2020

    The financial services space is always in motion when it comes to M&A activity. In fact, many financial services firms rely on mergers and acquisitions to fuel their growth. All that disruption may be good for business, but it makes managing brands and communications much more challenging. If your financial services firm is in acquisition mode, you must take special…

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    • Branding
    • Differentiation
    • Marketing
    • Messaging & Communications

    Uncover Your Law Firm’s Unique Positioning with a Competitive Analysis

    by Lynda Decker — July 21st, 2020

    The success of your law firm’s marketing efforts all hinge on one thing: how well you showcase your unique positioning. Your positioning is what makes your firm different. That certain something that sets you apart. And when it comes to the legal space, your point of differentiation may be quite subtle. It’s a two-percent divergence that, when magnified, snaps everything…

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    • Messaging & Communications

    Level Up Your Law Firm’s Marketing with a Chief Marketing Officer

    by Lynda Decker — May 7th, 2020

    Your law practice has grown by leaps and bounds over the years. You’ve developed a reputation as the go-to firm in several practice areas, and you’ve built a stable of lawyers with the skills to support it. Now that your firm is operating at a new level, it’s time to level up your marketing, too. Until now, you’ve likely approached…

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    • Differentiation
    • Messaging & Communications

    Why Your Law Firm Should Produce Case Studies Before Any Other Type of Content

    by Lynda Decker — November 12th, 2019

    Content marketing is an extremely effective tool for businesses of all kinds. However, for many law firms, especially those that are still new to digital marketing, the idea of regularly producing original content is overwhelming. It’s no wonder. Content marketing requires a significant investment of time and resources. The reality is that it doesn’t really make sense for every law…

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    • Marketing
    • Messaging & Communications

    Building Consensus With Evidence-Based Design: A Better Result Every Time

    by Lynda Decker — September 23rd, 2019

    Your law firm’s branding is ripe for a redesign. You know it’s time to hire a design firm and make some strategic decisions. But the reality is that your firm’s partners may not all be in agreement about whether — and how — to make this critical marketing investment. If this sounds familiar, you’re not alone. Many firms worry about hiring…

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