Your law practice has grown by leaps and bounds over the years. You’ve developed a reputation as the go-to firm in several practice areas, and you’ve built a stable of lawyers with the skills to support it. Now that your firm is operating at a new level, it’s time to level up your marketing, too. Until now, you’ve likely approached…
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Why Your Law Firm Should Produce Case Studies Before Any Other Type of Content
— November 12th, 2019Content marketing is an extremely effective tool for businesses of all kinds. However, for many law firms, especially those that are still new to digital marketing, the idea of regularly producing original content is overwhelming. It’s no wonder. Content marketing requires a significant investment of time and resources. The reality is that it doesn’t really make sense for every law…
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Building Consensus With Evidence-Based Design: A Better Result Every Time
— September 23rd, 2019Your law firm’s branding is ripe for a redesign. You know it’s time to hire a design firm and make some strategic decisions. But the reality is that your firm’s partners may not all be in agreement about whether — and how — to make this critical marketing investment. If this sounds familiar, you’re not alone. Many firms worry about hiring…
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What corporate communicators can learn from Time’s Person of the Year—President-elect Trump
— December 7th, 2016Full disclosure: the man was not my candidate. And frankly, the tenor and tone of his communication troubled me—almost daily. While it gave me pause, I had to admit it was damn effective. I forced myself to see what could be learned from his tactics. Donald Trump had a message that was clear, concise and so simple a three year…
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