Insights

Refresh Your Financial Services Brand to Stay Relevant and Avoid a Complete Overhaul

by Lynda Decker — November 8th, 2022

For financial services companies in a rapidly evolving industry, maintaining brand recognition and brand reputation are critical. The more frequent brand adjustments and refinements you can make, the more you can hold your position in the market without embarking on an expensive rebranding project. To keep your brand operating at its optimal level, you need to be monitoring and refreshing…

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Why Does My Law Firm’s Website Cost So Much?

by Lynda Decker — October 24th, 2022

The price question comes up frequently when I’m discussing potential website design projects, particularly with smaller firms. The fact is whether you are a boutique litigation firm or a massive, multinational AmLaw 50 firm, your website is your primary branding, marketing, communications, sales, and recruitment tool. And because we understand the important role your firm’s website plays in your firm’s…

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Challenges Facing Your Financial Services Firm’s Brand Go Deeper Than Design

by Lynda Decker — October 11th, 2022

Most financial services firms think they can reboot their brand with a quick visual refresh or a redesign of their website. If only it were that simple. Properly diagnosing brand issues facing financial services firms demands a rigorous, disciplined and thoughtful strategy around the design process. Your brand is too valuable to take shortcuts when it comes to design. You…

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7 Tips to Differentiate Your Firm Through its Verbal Brand Identity

by Lynda Decker — July 26th, 2022

The strongest brand is not just about what is seen. It is just as much about what is said. Successful branding for professional services firms requires an effective fusion of both visual and verbal identities. How you appear to your audience must closely align with how you address that audience. A compelling verbal identity that is crafted to amplify the…

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Your Firm Can’t Afford to Skip a Defined, Detailed Discovery Process

by Lynda Decker — May 20th, 2022

Before your firm redesigns its website, tackles a total rebrand, or plans to enter a new market, you must undertake a robust discovery process. Discovery is the most important aspect of any design project. It’s the foundation that informs every decision along the way. Without a thorough discovery process, a project can go over budget, blow past deadlines, fail to…

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Sharing our knowledge to help you make your communication more effective.

Refresh Your Financial Services Brand to Stay Relevant and Avoid a Complete Overhaul

Why Does My Law Firm’s Website Cost So Much?

Challenges Facing Your Financial Services Firm’s Brand Go Deeper Than Design

7 Tips to Differentiate Your Firm Through its Verbal Brand Identity

Your Firm Can’t Afford to Skip a Defined, Detailed Discovery Process

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