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    Think You Still Own Your Firm’s Brand? Think Again.

    by Lynda Decker — March 11th, 2021

    If your professional service’s firm’s branding and reputation management feel more like a wrestling match than a friendly conversation, you have a problem. Too often, it goes something like this: You work hard to consistently express your firm’s brand. But in today’s digital-first world, the megaphone is in the hands of your customers. And a quick Google search reveals that…

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    • Branding
    • Differentiation
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    7 Ways to Future-Proof Your Financial Services Brand in 2021

    by Lynda Decker — January 13th, 2021

    In many ways, COVID-19 laid bare a lack of digital preparedness in seemingly sophisticated industries. Industries like financial services. 2020 was the year that “digital-first” finally went from an aspiration to a reality. Of course, the transition was already well under way. Amazon was replacing the mall. Twitter was displacing PR feeds and newswires. But on the heels of a…

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    • Branding
    • Differentiation
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    Does Your Brand Accurately Represent Your Recruiting Offer?

    by Lynda Decker — September 22nd, 2020

    In both the legal and financial services spaces, recruiting may as well be a major-league competitive sport. It makes sense. After all, in the world of professional services, each firm is only really as strong as its current crop of talent. You need to keep attracting and hiring the best and the brightest to maintain your firm’s position in the…

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    • Branding
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    • Messaging & Communications

    Uncover Your Law Firm’s Unique Positioning with a Competitive Analysis

    by Lynda Decker — July 21st, 2020

    The success of your law firm’s marketing efforts all hinge on one thing: how well you showcase your unique positioning. Your positioning is what makes your firm different. That certain something that sets you apart. And when it comes to the legal space, your point of differentiation may be quite subtle. It’s a two-percent divergence that, when magnified, snaps everything…

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    • Branding
    • Differentiation

    Positioning Matters for Your Law Firm. Here’s Why.

    by Lynda Decker — September 10th, 2019

    Your law firm stands by the quality of its work and the depth of its expertise. In many ways, these very attributes form the foundation of your firm’s success to date. That’s especially true if word-of-mouth referrals account for the majority of your new client acquisitions. And if your work speaks for itself, you (or others in your firm) may…

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