Insights

Only Add a Microsite to Your Law Firm’s Website Under This One Condition

by Lynda Decker — August 24th, 2021

Like a Swiss Army knife, your law firm’s website performs many important and discrete functions. Your website is your billboard, business card, virtual front door, portfolio, resource library and even your receptionist. Like a multipurpose knife, your website should be thoughtfully and specifically designed—all for your firm’s unique marketing needs. In the eyes of your firm’s partners, your current website…

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The Real Cost of Delay: Can Your Law Firm Afford Not to Redesign Its Website?

by Lynda Decker — August 17th, 2021

Just like an old and worn wardrobe, your website may need a major overhaul. But the idea of having to pitch everything and start over may be intimidating enough to keep you wearing embarrassingly outdated trends. Unfortunately your prospects won’t be able to see past your old-fashioned choices. Instead they’ll assume you’re just out of touch. Modernizing your website isn’t…

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To Design an Effective Professional Services Website, Follow the Content

by Lynda Decker — June 22nd, 2021

What makes for a truly effective legal or financial services website? If you want your site to play an active role in growing your business, it’s not just striking visuals you’re after. Remember, your website is a communications tool first and foremost. What you say to your prospects (both directly and indirectly) is of utmost importance. Which means your website’s…

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Business Reality Check: Your Firm’s Growth Relies on the Right Positioning Statement

by Lynda Decker — April 19th, 2021

No one person can be all things for all people. Most of us accept this truism when it comes to individuals. But too many professional services firms fall into that very trap by portraying themselves as jack-of-all-trade generalists. They pride their firm on being able to do it all. Unfortunately, in the world of professional services, a wide-open positioning is the same…

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Share Your Professional Services Brand’s Message With Everyone Using Inclusive Design

by Lynda Decker — March 23rd, 2021

In today’s digital-first world, your website is your business’s “front door.” It’s likely to be the first (and sometimes only) point of contact your prospective clients have with your professional services firm. So it’s no wonder marketing executives like you are so preoccupied with your website’s design, user experience and messaging! But focusing all your energy on those details—as important…

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Sharing our knowledge to help you make your communication more effective.

Only Add a Microsite to Your Law Firm’s Website Under This One Condition

The Real Cost of Delay: Can Your Law Firm Afford Not to Redesign Its Website?

To Design an Effective Professional Services Website, Follow the Content

Business Reality Check: Your Firm’s Growth Relies on the Right Positioning Statement

Share Your Professional Services Brand’s Message With Everyone Using Inclusive Design

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