Strategic Brand
Identities for
the Legal and
Financial Sectors
You’ve finally done it. You’ve decided it’s time to invest in a new website for your legal or financial services firm. You know it’s the right thing to do. But you also know that a full website redesign is a major investment. And, like any good marketer, you’re hoping to get it done as quickly and cost-effectively as possible. In fact,…
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For years, businesses across every sector—including the legal space—have been in the process of reducing their print footprints and expanding into digital. While the speed at which various industries have evolved varies, the trend toward digitization continued to pick up steam. A digital-first future has seemed a foregone conclusion. But it was still just that: the future. And then the…
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Your website is the first destination for prospective clients who are considering your law firm in their quest for legal representation. But when it comes to evaluating your law firm’s chops, your prospects won’t just take your word for it. They’ll look for proof that the claims you make about your firm hold water. Which means that, like all consumers,…
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Your law firm has finally arrived at a consensus: It’s time to redesign your website. Now that you’ve reached this point, you’re anxious to communicate your preferences to your designer. You may even have a handful of “inspiration” websites in mind — websites that seem to embody the results you’re after. During the beginning stages of a web design project,…
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Usability is a hot-button topic in the world of website design. For good reason: If your law firm’s website has a poor user experience (UX), you risk losing business before even getting a chance to make your case. The question is, how deeply do you need to invest in UX when it comes time to redesign your firm’s website? Do…
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