In many ways, COVID-19 laid bare a lack of digital preparedness in seemingly sophisticated industries. Industries like financial services. 2020 was the year that “digital-first” finally went from an aspiration to a reality. Of course, the transition was already well under way. Amazon was replacing the mall. Twitter was displacing PR feeds and newswires. But on the heels of a…
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In both the legal and financial services spaces, recruiting may as well be a major-league competitive sport. It makes sense. After all, in the world of professional services, each firm is only really as strong as its current crop of talent. You need to keep attracting and hiring the best and the brightest to maintain your firm’s position in the…
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For years, businesses across every sector—including the legal space—have been in the process of reducing their print footprints and expanding into digital. While the speed at which various industries have evolved varies, the trend toward digitization continued to pick up steam. A digital-first future has seemed a foregone conclusion. But it was still just that: the future. And then the…
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Your website is the first destination for prospective clients who are considering your law firm in their quest for legal representation. But when it comes to evaluating your law firm’s chops, your prospects won’t just take your word for it. They’ll look for proof that the claims you make about your firm hold water. Which means that, like all consumers,…
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The success of your law firm’s marketing efforts all hinge on one thing: how well you showcase your unique positioning. Your positioning is what makes your firm different. That certain something that sets you apart. And when it comes to the legal space, your point of differentiation may be quite subtle. It’s a two-percent divergence that, when magnified, snaps everything…
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