Insights

Big Corporations Are Betting on Design. Your Firm Should Be, Too.

by Lynda Decker — May 10th, 2022

Major corporations aren’t exactly known for their transparency. But I’ve recently started seeing something that’s really surprised me. Corporate heavyweights like IBM, Goldman Sachs, Google, and Starbucks are providing a rare peek behind the corporate curtain: They’re publicly posting their internal brand standards, design guidelines and plans right on their websites. When these large, established companies start sharing information that…

Read full story

Top 5 Communications Missteps by Financial Services Firms

by Lynda Decker — October 8th, 2021

No one interested in real communication and connection prefers a one-way conversation, and neither should a financial services firm like yours. You can’t build rapport with your customers if the conversation with them isn’t mutual. The best way to create the necessary back-and-forth between you and your audience? Engage your customers in a way that elicits their attention and invites…

Read full story

The Real Cost of Delay: Can Your Law Firm Afford Not to Redesign Its Website?

by Lynda Decker — August 17th, 2021

Just like an old and worn wardrobe, your website may need a major overhaul. But the idea of having to pitch everything and start over may be intimidating enough to keep you wearing embarrassingly outdated trends. Unfortunately your prospects won’t be able to see past your old-fashioned choices. Instead they’ll assume you’re just out of touch. Modernizing your website isn’t…

Read full story

The Case for Design: How to Use Design to Unlock Improved Business Outcomes for Your Law Firm

by Lynda Decker — August 3rd, 2021

In today’s digital-first landscape, design is critically important to the success of all businesses—including your law firm. Gone are the days of staking your law firm’s future on long business lunches, endless rounds of golf at the club, and person-to-person referrals. In many ways, your brand’s primary expression is now digital—and design is the common language. Which means your law…

Read full story

Brand Guidelines Will Protect & Extend Your Professional Services Brand

by Lynda Decker — May 25th, 2021

As a marketing leader, you understand the value of your professional services firm’s brand better than anyone. Your brand, properly wielded, has the power to elevate your position in the marketplace and act as an evergreen driver of new business. Depending on your organization’s level of marketing sophistication, you may have had to work hard to earn brand buy-in from…

Read full story

Sharing our knowledge to help you make your communication more effective.

Big Corporations Are Betting on Design. Your Firm Should Be, Too.

Top 5 Communications Missteps by Financial Services Firms

The Real Cost of Delay: Can Your Law Firm Afford Not to Redesign Its Website?

The Case for Design: How to Use Design to Unlock Improved Business Outcomes for Your Law Firm

Brand Guidelines Will Protect & Extend Your Professional Services Brand

Learn from us