Identifying the right distribution channels for your content is essential to remaining relevant as younger generations become decision makers and begin shopping for financial services firms. Let’s put it this way. Do you know any millenials who get excited about opening a PDF or visiting a website landing page? Do you think they’re going to share it widely with their…
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Big Corporations Are Betting on Design. Your Firm Should Be, Too.
— May 10th, 2022Major corporations aren’t exactly known for their transparency. But I’ve recently started seeing something that’s really surprised me. Corporate heavyweights like IBM, Goldman Sachs, Google, and Starbucks are providing a rare peek behind the corporate curtain: They’re publicly posting their internal brand standards, design guidelines and plans right on their websites. When these large, established companies start sharing information that…
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Is Your Law Firm Guilty of Dismissing the Power of Social Media?
— September 29th, 2021The old analogy of the three-legged stool applies to your firm’s digital marketing strategy. For marketplace success, you need more than a clear message. You also need an outstanding website experience and a compelling social media presence. Without any one of those pillars of support (message, website and social channels), your firm will be wobbly—and irrelevant. Strengthening your brand and…
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Share Your Professional Services Brand’s Message With Everyone Using Inclusive Design
— March 23rd, 2021In today’s digital-first world, your website is your business’s “front door.” It’s likely to be the first (and sometimes only) point of contact your prospective clients have with your professional services firm. So it’s no wonder marketing executives like you are so preoccupied with your website’s design, user experience and messaging! But focusing all your energy on those details—as important…
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Will Your Law Firm’s Website Be Top-Notch Without a UX Agency?
— July 7th, 2020Usability is a hot-button topic in the world of website design. For good reason: If your law firm’s website has a poor user experience (UX), you risk losing business before even getting a chance to make your case. The question is, how deeply do you need to invest in UX when it comes time to redesign your firm’s website? Do…
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