Strategic Brand
Identities for
the Legal and
Financial Sectors
Usability is a hot-button topic in the world of website design. For good reason: If your law firm’s website has a poor user experience (UX), you risk losing business before even getting a chance to make your case. The question is, how deeply do you need to invest in UX when it comes time to redesign your firm’s website? Do…
Read full story
Motion is an increasingly common feature in website design. Whether in the form of live-action video, animations, or kinetic typography, web designers use motion to set a tone, tell a story, or express a brand’s identity. Today, motion is most often found on entertainment and consumer goods websites. The legal space, on the other hand, is still almost entirely static….
Read full story
By the time a law firm decides to revamp its website, everything about the existing one is usually outdated. The visual design is passé, reflecting past trends that haven’t aged very well. And the back-end technology is cumbersome and convoluted, a perennial source of frustration for anyone tasked with updating content. The website doesn’t just need a facelift. An entire…
Read full story