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Show, Don’t Tell: How to Leverage Video Content in Marketing Your Law Firm

Law firms are in a perpetual war for talent. In order to recruit top-tier lawyers, they must compete not only with other law firms but with tech companies and big businesses, too. Until recently, your firm may have relied on job fairs, activities in association with colleges and universities, and networking as its primary recruiting tools. While those tactics are…

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Old School, New School: How to Get Legacy Partners on Board with Digital Marketing

Law firms tend to be long-lived businesses, often with decades or more of practice under their belts. The older generation of partners that presides over any long-established firm is usually credited with building the business. And that’s true. But these legacy partners historically used a very different set of business development strategies than the ones that are most effective today. They assembled…

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