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Practice Makes Perfect: The Role of Wireframes in Designing an Effective Marketing Website

In order for your website’s design to be truly effective — for it to actively help your law firm drive business — it must be more than just visually appealing. That may come as a surprise. Most likely, website design calls to mind a site’s color palette, font choices, and imagery. These are the elements most people think about. But…

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Why Your Law Firm Should Produce Case Studies Before Any Other Type of Content

Content marketing is an extremely effective tool for businesses of all kinds. However, for many law firms, especially those that are still new to digital marketing, the idea of regularly producing original content is overwhelming. It’s no wonder. Content marketing requires a significant investment of time and resources. The reality is that it doesn’t really make sense for every law…

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