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Protect the Integrity of Your Financial Services Communications During an M&A

The financial services space is always in motion when it comes to M&A activity. In fact, many financial services firms rely on mergers and acquisitions to fuel their growth. All that disruption may be good for business, but it makes managing brands and communications much more challenging. If your financial services firm is in acquisition mode, you must take special…

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How (and Why) to Update Your Financial Services Brand Without Touching Your Logo

As an experienced financial services marketing and communications professional, you recognize that your brand is foundational to your firm’s success. And you’ve worked hard to build your organization’s brand over the years. However, in a rapidly changing market, even the most thoughtfully designed brands eventually come due for an overhaul. If your brand no longer puts your firm’s best foot…

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