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To Design an Effective Professional Services Website, Follow the Content

by Lynda Decker — June 22nd, 2021

What makes for a truly effective legal or financial services website? If you want your site to play an active role in growing your business, it’s not just striking visuals you’re after. Remember, your website is a communications tool first and foremost. What you say to your prospects (both directly and indirectly) is of utmost importance. Which means your website’s…

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How to Preserve Your Financial Services Firm’s Brand Equity During M&A

by Lynda Decker — June 9th, 2021

An M&A deal is an exciting opportunity to quickly expand your financial services firm’s capabilities and market share. If you’re pursuing a merger or acquisition, the deal itself may be a no-brainer. But the process of actually integrating two firms into a single, cohesive entity? That part isn’t so simple. In fact, an M&A deal represents a distinct period of…

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