Archive for

How Prospect-Focused Site Design Wins Your Professional Services Firm More Clients

As a referral-based entity, your law firm should design its website to strategically cater to those customers. But so much can go wrong if you’re really not thinking about how people actually use your website. Visitors might have been the perfect “right-fit” prospect, but if they don’t (quickly) find what they’re looking for, they’ll simply look elsewhere. When potential customers…

Read full story

Put Content in the Driver’s Seat of Your Website Design

The temptation for any firm redesigning its website is to begin by discussing visuals. You want to see all the bells and whistles. You want to make it flashy. Make it dynamic. Make it beautiful. I get it. It’s a natural instinct. It’s also completely wrong. Too many firms believe brand development and website design is a purely visual endeavor….

Read full story