The success of your law firm’s marketing efforts all hinge on one thing: how well you showcase your unique positioning. Your positioning is what makes your firm different. That certain something that sets you apart. And when it comes to the legal space, your point of differentiation may be quite subtle. It’s a two-percent divergence that, when magnified, snaps everything…
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When it comes to recruiting, we don’t have to tell you that today’s law firms are locked in a battle for top talent. Not only must they compete against each other, but they must also contend with rising tech firms and organizations in other industries, too. You’ve spent years building up your law firm’s reputation. But what about your brand?…
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Your law firm’s branding is ripe for a redesign. You know it’s time to hire a design firm and make some strategic decisions. But the reality is that your firm’s partners may not all be in agreement about whether — and how — to make this critical marketing investment. If this sounds familiar, you’re not alone. Many firms worry about hiring…
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Your law firm stands by the quality of its work and the depth of its expertise. In many ways, these very attributes form the foundation of your firm’s success to date. That’s especially true if word-of-mouth referrals account for the majority of your new client acquisitions. And if your work speaks for itself, you (or others in your firm) may…
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Law firms have highly tuned levels of expertise, yet they fail over and over again to articulate their difference effectively. “Everyone uses blue. Blue is not a differentiator—that’s why we chose brown.” A colleague repeated this statement to me as he was lamenting the state of branding discourse in the legal industry. He had recently attended a panel discussion of…
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