Your law firm’s summer associate program is at the heart of your recruiting efforts. You strive to give your summer associates ample opportunities to grow in their understanding of the legal profession. Just as importantly, you give them a taste of your firm’s culture. You show them why your firm should be the first step in their emerging legal careers….
Read full storyPosts from the ‘Differentiation’ Category
In the War for Talent, Brand Could Be Your Secret Weapon
— May 7th, 2020When it comes to recruiting, we don’t have to tell you that today’s law firms are locked in a battle for top talent. Not only must they compete against each other, but they must also contend with rising tech firms and organizations in other industries, too. You’ve spent years building up your law firm’s reputation. But what about your brand?…
Read full story
Partnering Up: How to Find the Right Web Designer for Your Law Firm
— April 29th, 2020Close your eyes and picture the average law firm’s website. Chances are, you can pretty quickly conjure up a vision. It likely begins with a masculine color palette and conservative typography and ends with a banner image of a city skyline or the scales of justice. Sound familiar? That’s because law firms tend to create similar visual work. Lookalike websites…
Read full storyInterested in keeping up with Decker's point of view?
Signup for our newsletter
Why Your Law Firm Should Produce Case Studies Before Any Other Type of Content
— November 12th, 2019Content marketing is an extremely effective tool for businesses of all kinds. However, for many law firms, especially those that are still new to digital marketing, the idea of regularly producing original content is overwhelming. It’s no wonder. Content marketing requires a significant investment of time and resources. The reality is that it doesn’t really make sense for every law…
Read full story
Positioning Matters for Your Law Firm. Here’s Why.
— September 10th, 2019Your law firm stands by the quality of its work and the depth of its expertise. In many ways, these very attributes form the foundation of your firm’s success to date. That’s especially true if word-of-mouth referrals account for the majority of your new client acquisitions. And if your work speaks for itself, you (or others in your firm) may…
Read full story