Your law firm’s branding is ripe for a redesign. You know it’s time to hire a design firm and make some strategic decisions. But the reality is that your firm’s partners may not all be in agreement about whether — and how — to make this critical marketing investment. If this sounds familiar, you’re not alone. Many firms worry about hiring…
Read full story
Law firms have highly tuned levels of expertise, yet they fail over and over again to articulate their difference effectively. “Everyone uses blue. Blue is not a differentiator—that’s why we chose brown.” A colleague repeated this statement to me as he was lamenting the state of branding discourse in the legal industry. He had recently attended a panel discussion of…
Read full story
Successful brands break rules that have been the foundation of marketing dogma. Instead of just following what they’ve been taught or seen work successfully elsewhere, they build on conceptual themes that are bigger and broader than a set of graphic elements. These brands are supported by ideas that explore the common ground between the brand and our emotions. Marketers often…
Read full story