Posts from the ‘Messaging & Communications’ Category

How Private Equity Firms Are Boosting Profits by Burnishing Portfolio Company Brands

by Lynda Decker — January 24th, 2023

The mission for any private equity firm is to find innovative ways to grow their portfolio companies and maximize their profits. More recently, some of the most forward-looking private equity firms have begun hiring brand consultants to work directly with their portfolio companies to build brand strategies and develop marketing plans. This new model is a distinct pivot for the…

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Putting Real People First: How to Use Personas to Differentiate Your Law Firm

by Lynda Decker — January 18th, 2023

It’s often said that companies don’t hire law firms—they hire lawyers. By the same token, your clients and prospects aren’t just companies—they’re people. And those people determine how an organization operates in the marketplace: how they approach problems, how they make purchasing decisions, who they are likely to turn to in a crisis, and what stakeholders they need to consider….

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Refresh Your Financial Services Brand to Stay Relevant and Avoid a Complete Overhaul

by Lynda Decker — January 17th, 2023

For financial services companies in a rapidly evolving industry, maintaining brand recognition and brand reputation are critical. The more frequent brand adjustments and refinements you can make, the more you can hold your position in the market without embarking on an expensive rebranding project. To keep your brand operating at its optimal level, you need to be monitoring and refreshing…

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Challenges Facing Your Financial Services Firm’s Brand Go Deeper Than Design

by Lynda Decker — October 11th, 2022

Most financial services firms think they can reboot their brand with a quick visual refresh or a redesign of their website. If only it were that simple. Properly diagnosing brand issues facing financial services firms demands a rigorous, disciplined and thoughtful strategy around the design process. [gatedcontent-widget id=”5413″] Your brand is too valuable to take shortcuts when it comes to…

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How a Clear & Compelling ESG Report Supports Your Financial Services Firm’s Future

by Lynda Decker — October 5th, 2022

Until recently, environment, social and governance (ESG) reports were largely seen as feel-good pieces to put a company’s best foot forward. Whether intended to show investors their money was spent responsibly or to cultivate a more favorable image, ESG reports didn’t previously have a ton riding on them. But today, ESG reports are under increased scrutiny from government regulators, investors,…

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