If your law firm is like many others, hiring a design partner represents a major investment. Of course, selecting the right design partner goes a long way toward ensuring you get the results you want. But that’s just the first step. You might be surprised to learn that the quality of your law firm’s design results is directly connected to the way…
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Your law practice has grown by leaps and bounds over the years. You’ve developed a reputation as the go-to firm in several practice areas, and you’ve built a stable of lawyers with the skills to support it. Now that your firm is operating at a new level, it’s time to level up your marketing, too. Until now, you’ve likely approached…
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You’ve already decided it’s time to redesign your law firm’s website. Your firm’s partners are on board. You have the budget set aside. Now you just need to identify the right design partner. The first step, of course, is to prepare a request for proposal. An RFP is used to outline the requirements of your web design project and invite…
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Partnering Up: How to Find the Right Web Designer for Your Law Firm
— April 29th, 2020Close your eyes and picture the average law firm’s website. Chances are, you can pretty quickly conjure up a vision. It likely begins with a masculine color palette and conservative typography and ends with a banner image of a city skyline or the scales of justice. Sound familiar? That’s because law firms tend to create similar visual work. Lookalike websites…
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Why Your Law Firm Should Produce Case Studies Before Any Other Type of Content
— November 12th, 2019Content marketing is an extremely effective tool for businesses of all kinds. However, for many law firms, especially those that are still new to digital marketing, the idea of regularly producing original content is overwhelming. It’s no wonder. Content marketing requires a significant investment of time and resources. The reality is that it doesn’t really make sense for every law…
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