Your law firm’s branding is ripe for a redesign. You know it’s time to hire a design firm and make some strategic decisions. But the reality is that your firm’s partners may not all be in agreement about whether — and how — to make this critical marketing investment. If this sounds familiar, you’re not alone. Many firms worry about hiring…
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Your law firm stands by the quality of its work and the depth of its expertise. In many ways, these very attributes form the foundation of your firm’s success to date. That’s especially true if word-of-mouth referrals account for the majority of your new client acquisitions. And if your work speaks for itself, you (or others in your firm) may…
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Full disclosure: the man was not my candidate. And frankly, the tenor and tone of his communication troubled me—almost daily. While it gave me pause, I had to admit it was damn effective. I forced myself to see what could be learned from his tactics. Donald Trump had a message that was clear, concise and so simple a three year…
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