Your law firm’s summer associate program is at the heart of your recruiting efforts. You strive to give your summer associates ample opportunities to grow in their understanding of the legal profession. Just as importantly, you give them a taste of your firm’s culture. You show them why your firm should be the first step in their emerging legal careers….
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In the War for Talent, Brand Could Be Your Secret Weapon
— May 7th, 2020When it comes to recruiting, we don’t have to tell you that today’s law firms are locked in a battle for top talent. Not only must they compete against each other, but they must also contend with rising tech firms and organizations in other industries, too. You’ve spent years building up your law firm’s reputation. But what about your brand?…
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Your law practice has grown by leaps and bounds over the years. You’ve developed a reputation as the go-to firm in several practice areas, and you’ve built a stable of lawyers with the skills to support it. Now that your firm is operating at a new level, it’s time to level up your marketing, too. Until now, you’ve likely approached…
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Show, Don’t Tell: How to Leverage Video Content in Marketing Your Law Firm
— October 22nd, 2019Law firms are in a perpetual war for talent. In order to recruit top-tier lawyers, they must compete not only with other law firms but with tech companies and big businesses, too. Until recently, your firm may have relied on job fairs, activities in association with colleges and universities, and networking as its primary recruiting tools. While those tactics are…
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Old School, New School: How to Get Legacy Partners on Board with Digital Marketing
— October 15th, 2019Law firms tend to be long-lived businesses, often with decades or more of practice under their belts. The older generation of partners that presides over any long-established firm is usually credited with building the business. And that’s true. But these legacy partners historically used a very different set of business development strategies than the ones that are most effective today. They assembled…
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