By the time a law firm decides to revamp its website, everything about the existing one is usually outdated. The visual design is passé, reflecting past trends that haven’t aged very well. And the back-end technology is cumbersome and convoluted, a perennial source of frustration for anyone tasked with updating content. The website doesn’t just need a facelift. An entire…
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Partnering Up: How to Find the Right Web Designer for Your Law Firm
— April 29th, 2020Close your eyes and picture the average law firm’s website. Chances are, you can pretty quickly conjure up a vision. It likely begins with a masculine color palette and conservative typography and ends with a banner image of a city skyline or the scales of justice. Sound familiar? That’s because law firms tend to create similar visual work. Lookalike websites…
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Practice Makes Perfect: The Role of Wireframes in Designing an Effective Marketing Website
— November 26th, 2019In order for your website’s design to be truly effective — for it to actively help your law firm drive business — it must be more than just visually appealing. That may come as a surprise. Most likely, website design calls to mind a site’s color palette, font choices, and imagery. These are the elements most people think about. But…
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Old School, New School: How to Get Legacy Partners on Board with Digital Marketing
— October 15th, 2019Law firms tend to be long-lived businesses, often with decades or more of practice under their belts. The older generation of partners that presides over any long-established firm is usually credited with building the business. And that’s true. But these legacy partners historically used a very different set of business development strategies than the ones that are most effective today. They assembled…
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