Blog Archives

Your Branding Investment Depends on an Agency Partner With These 6 Qualities

by Lynda Decker — January 27th, 2021

You know your professional services firm is in need of a brand refresh. Whether you’re looking to modernize your brand, create a more consistent brand infrastructure, or completely revamp your firm’s identity, hiring the right design partner is your first (and arguably most important) step. But where should you begin? Unfortunately, hiring the right branding partner isn’t always as straightforward…

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7 Ways to Future-Proof Your Financial Services Brand

by Lynda Decker — January 13th, 2021

In many ways, COVID-19 laid bare a lack of digital preparedness in seemingly sophisticated industries. Industries like financial services. 2020 was the year that “digital-first” finally went from an aspiration to a reality. Of course, the transition was already well under way. Amazon was replacing the mall. Twitter was displacing PR feeds and newswires. But on the heels of a…

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How (and Why) to Update Your Financial Services Brand Without Touching Your Logo

by Lynda Decker — October 18th, 2020

As an experienced financial services marketing and communications professional, you recognize that your brand is foundational to your firm’s success. And you’ve worked hard to build your organization’s brand over the years. However, in a rapidly changing market, even the most thoughtfully designed brands eventually come due for an overhaul. If your brand no longer puts your firm’s best foot…

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Does Your Brand Accurately Represent Your Recruiting Offer?

by Lynda Decker — September 22nd, 2020

In both the legal and financial services spaces, recruiting may as well be a major-league competitive sport. It makes sense. After all, in the world of professional services, each firm is only really as strong as its current crop of talent. You need to keep attracting and hiring the best and the brightest to maintain your firm’s position in the…

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How to Use Awards and Accolades on Your Website to Prove Your Law Firm’s Impact

by Lynda Decker — August 18th, 2020

Your website is the first destination for prospective clients who are considering your law firm in their quest for legal representation. But when it comes to evaluating your law firm’s chops, your prospects won’t just take your word for it. They’ll look for proof that the claims you make about your firm hold water. Which means that, like all consumers,…

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