The success of your law firm’s marketing efforts all hinge on one thing: how well you showcase your unique positioning. Your positioning is what makes your firm different. That certain something that sets you apart. And when it comes to the legal space, your point of differentiation may be quite subtle. It’s a two-percent divergence that, when magnified, snaps everything…
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Your law firm lives and dies on the strength of your legal talent. Because that’s true, you invest deeply in attracting and retaining top recruits. After all, the future success of your firm depends upon those efforts! Although you have a recruiting section on your website, you’ve historically relied on a number of in-person events, such as campus visits and…
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When it comes to recruiting, we don’t have to tell you that today’s law firms are locked in a battle for top talent. Not only must they compete against each other, but they must also contend with rising tech firms and organizations in other industries, too. You’ve spent years building up your law firm’s reputation. But what about your brand?…
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Content marketing is an extremely effective tool for businesses of all kinds. However, for many law firms, especially those that are still new to digital marketing, the idea of regularly producing original content is overwhelming. It’s no wonder. Content marketing requires a significant investment of time and resources. The reality is that it doesn’t really make sense for every law…
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Your law firm stands by the quality of its work and the depth of its expertise. In many ways, these very attributes form the foundation of your firm’s success to date. That’s especially true if word-of-mouth referrals account for the majority of your new client acquisitions. And if your work speaks for itself, you (or others in your firm) may…
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