Your law practice has grown by leaps and bounds over the years. You’ve developed a reputation as the go-to firm in several practice areas, and you’ve built a stable of lawyers with the skills to support it. Now that your firm is operating at a new level, it’s time to level up your marketing, too. Until now, you’ve likely approached…
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You’ve already decided it’s time to redesign your law firm’s website. Your firm’s partners are on board. You have the budget set aside. Now you just need to identify the right design partner. The first step, of course, is to prepare a request for proposal. An RFP is used to outline the requirements of your web design project and invite…
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Old School, New School: How to Get Legacy Partners on Board with Digital Marketing
— October 15th, 2019Law firms tend to be long-lived businesses, often with decades or more of practice under their belts. The older generation of partners that presides over any long-established firm is usually credited with building the business. And that’s true. But these legacy partners historically used a very different set of business development strategies than the ones that are most effective today. They assembled…
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Building Consensus With Evidence-Based Design: A Better Result Every Time
— September 23rd, 2019Your law firm’s branding is ripe for a redesign. You know it’s time to hire a design firm and make some strategic decisions. But the reality is that your firm’s partners may not all be in agreement about whether — and how — to make this critical marketing investment. If this sounds familiar, you’re not alone. Many firms worry about hiring…
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What corporate communicators can learn from Time’s Person of the Year—President-elect Trump
— December 7th, 2016Full disclosure: the man was not my candidate. And frankly, the tenor and tone of his communication troubled me—almost daily. While it gave me pause, I had to admit it was damn effective. I forced myself to see what could be learned from his tactics. Donald Trump had a message that was clear, concise and so simple a three year…
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