You work hard to understand every aspect of your clients and their businesses, inside and out. You identify any challenges and opportunities before they do. You monitor their industry, their competitors and the political landscape. You talk to your clients in their language. You get them. And they are exceedingly grateful for it. You have cultivated deep and lasting relationships…
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The strongest brand is not just about what is seen. It is just as much about what is said. Successful branding for professional services firms requires an effective fusion of both visual and verbal identities. How you appear to your audience must closely align with how you address that audience. A compelling verbal identity that is crafted to amplify the…
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As a referral-based entity, your law firm should design its website to strategically cater to those customers. But so much can go wrong if you’re really not thinking about how people actually use your website. Visitors might have been the perfect “right-fit” prospect, but if they don’t (quickly) find what they’re looking for, they’ll simply look elsewhere. When potential customers…
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The temptation for any firm redesigning its website is to begin by discussing visuals. You want to see all the bells and whistles. You want to make it flashy. Make it dynamic. Make it beautiful. I get it. It’s a natural instinct. It’s also completely wrong. Too many firms believe brand development and website design is a purely visual endeavor….
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No one interested in real communication and connection prefers a one-way conversation, and neither should a financial services firm like yours. You can’t build rapport with your customers if the conversation with them isn’t mutual. The best way to create the necessary back-and-forth between you and your audience? Engage your customers in a way that elicits their attention and invites…
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